Schema Markup
Schema.org, or as it is often referred to as “Schema Markup”, is a way to help search engines better understand, read, and represent your web page in search results. The markup is most commonly implemented using JSON-LD and added to the <head> of each page. The power of structured data is that it can be used to add additional information and better describe specifics on each page of your website. Some of the more popular markups are: Organization, Local Business, Product, Event, FAQ, and Person.
