In 2019 over 61percent of organic search traffic on Google originated from mobile devices. Now, combine that with search engines defaulting to mobile-first indexing, and you clearly see the importance of responsive web design for your business.
Our responsive web design services will make your website accessible across all smartphones, tablets, and laptops. In turn, this allows your site to drive targeted traffic, leads, and revenue.
A responsive web design approach enables the website to adapt based on an online visitor’s behavior and the screen size when viewing a particular website. As a user moves from desktop to laptop to tablet and mobile devices of various sizes, a responsively designed website automatically adjusts the delivery of content to accommodate different screen sizes, platforms, and orientations in order to provide the best user experience possible.
Sometimes mobile-friendly and responsive websites are perceived as the same. However, there are clear differences. A mobile-friendly website functions the same way across all devices regardless of whether it is being viewed on a desktop or smartphone. It only adjusts to the scale of the device, and usually loses some functionality in terms of navigation and other features.
Responsive websites adjust dynamically based on the screen size of the device it is viewed on. This allows content spacing, image optimizations, and layout changes to occur seamlessly while adapting to screen size. This enhances usability and creates a better overall experience for visitors to your website.
There are many benefits to building a responsive website. Most importantly for your website visitors, but also for developers, designers, and stakeholders.
Writing only one code source for both the desktop and mobile version of your website will save you both time and money during the development process. This will also increase the ease of management of your website moving forward.
To improve a website’s search engine optimization (SEO), Google and Bing prefer responsive web design because it makes it easier and faster for them to accurately assign indexing properties to webpages. More accurate indexing will allow for your website to rank higher, more quickly in organic search results.
Faster page-load speeds, decreased bounce rates, and improved web navigation will contribute to increasing your overall conversion rate. As well as the ability to strategically place content and call to action buttons on each webpage.
Increased website navigation, coupled with a clean consistent look will provide a better user experience for visitors as they move around your website. Removing frustration and allowing them to easily find the information they need.
You can trust the Unleashed Technologies team of certified web developers and award-winning web designers for your responsive website design. Working closely with members of our marketing to ensure we marry form with function to create high performing, and visually engaging websites uniquely tailored to your industry, market, and customers.