Barnard College

Barnard College aims to provide the highest-quality liberal arts education to promising and high-achieving young women, offering the unparalleled advantages of an outstanding residential college in partnership with a major research university. With a dedicated faculty of scholars distinguished in their respective fields, Barnard is a community of accessible teachers and engaged students who participate together in intellectual risk-taking and discovery.

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Partner to Strengthen Web Presences

Barnard College drives students to develop the intellectual resources to take advantage of opportunities as new fields, new ideas, and new technologies emerge. As a result, the students graduate prepared to lead lives that are professionally satisfying and successful, personally fulfilling, and enriched by a love of learning. 

To support this culture, the college sought a partner to help them strengthen their web presence and help advance their online properties through the development of new features and the stabilization of the overall website infrastructure. With those goals in mind, Barnard College partnered with Unleashed to leverage our experienced developers, designers, and solutions architects to serve as an extension of the Barnard College team. 



The Right Skills at the Right Times

Unleashed worked closely with the Barnard College team to develop and implement key features and updates to their website to facilitate the institution’s continuous growth. The work began with a review of the current site infrastructure and our digital strategists aligning with the Barnard team on the most important immediate updates that needed to be addressed. 

These updates were critical to improve performance and functionality of the college’s website. Specifically, our team was able to address overall load times, which needed to be enhanced to exceed industry standards and elevate the overall user experience. Additionally, our team developed and implemented an online database to allow students to identify available fellowship opportunities, understand the qualifications, and initiate the application process. 

The college’s selection of Unleashed was driven, in part, by our Growth Model, which gives clients flexible access to our globally recognized digital strategists and web developers when they need them.  This approach allows our team to collaborate with the Barnard team to identify adjustments to digital strategies and the tactics necessary to ensure the college’s web presences are maximized to support its goals. 

Previously, the teams collaborated on the development and launch of the college’s 125th anniversary website. A feature of this anniversary website included a dynamic “memories” page created to share contributions by people who are associated with the college, including students, faculty, and alumni.  

user experience
Increase functionality
edit web page

Expedite content updates

website security lock

Improve security and stability

Mapping A Digital Future

In the next phase of the relationship, work is commencing on a new priority:  updating the digital version of the Barnard Magazine. The Unleashed team of designers and solutions architects worked with the Barnard team to establish a phase-based approach for updating their magazine’s online presence that emphasized the most efficient use of resources and time. 

The teams are working collaboratively to manage this project and other significant initiatives within established budget guidelines and deliverables timelines. As a result of this work, Barnard College will: 

  • Increase engagement with online visitors by providing functionality that decreases site visitor’s time to find the information they seek, thereby decreasing visitor bounce rates 

  • Increase the level of engagement with their online magazine content through thoughtful UX/UI re-engineering 

  • Facilitate the process for administrators and contributor to post content across their web presence 

  • Continue to have a secure and stable web presence 

  • Map a course to ongoing updates and future improvements to user experience and design of the college’s web presences based on the recommendations of our Unleashed team. 

  • Enhanced security and performance by moving the website to a fully-managed hosting environment with our partners at Acquia.



Collaboration to Evolve and Grow

Through our Growth Model, Barnard College and Unleashed continue to collaborate on several initiatives as Unleashed has been asked to take over the management and development of the college's primary web presences. While monitoring evolution of web technology, the teams have developed a relationship that looks to always advance the college’s digital roadmap and aligning with the new priorities that support the school’s goals and initiatives.