Unleashed is excited to announce its first MarCom Award for its successful digital advertising campaign with the Virginia Society of CPAs (VSCPA). Unleashed earned a platinum award, the highest honor available in the digital media category, for an outstanding campaign that exceeded the client’s targets and generated new revenue streams. Unleashed utilized a variety of best practices and creative strategies in the award-winning campaign, details on the challenges and solutions of the campaign are available in the VSCPA Digital Ad case study.
The MarCom Awards honors excellence in marketing and communication while recognizing creativity and hard work. The MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievements. Platinum is the highest honor available.
In early 2020, the VSCPA redesigned its association website to curate an enhanced digital experience for its members and to increase engagement from all visitors. In addition to the new user-focused website, the association decided to partner with Unleashed to take its marketing to the next level by launching a variety of digital campaigns utilizing Google tools. The result was a campaign that achieved a more than 1400 percent return on investment (ROI) and delivered a new digital revenue stream for VSCPA.
“The VSCPA is a great organization to work with. The association's leaders are open to trying new tactics and staying innovative with their marketing mix,” Unleashed’s Digital Marketing Manager Tim Prestianni said. “It required continuous collaboration from both our teams to ensure that campaign was successful and delivered the results the association expected.”
Unleashed is committed to bringing the best web technology and digital marketing services to our clients. Today’s digital landscape requires organizations to always evolve and adapt digital strategies and tactics that help them meet their goals.
"We are honored to have our work recognized by the MarComs,” Unleashed CEO Muhammad Hutasuhut said. “This was the first marketing-specific award contest we have entered. I must say, walking away with platinum feels good.”
Unleashed is honored to add another trophy to its collection. This win is particularly special as it showcases the firm's leadership in digital marketing services.
Headquartered in Columbia, Md., Unleashed is a leading web development and digital services firm in the U.S. with commercial and non-profit clients nationwide. Our firm serves enterprise clients in diverse commercial segments, such as banks and manufacturing companies, online retailers, and business-oriented trade associations. Non-profit clients include military and veterans' organizations, national and state trade associations, and publishing and educational institutions. As a global leader in open-source web technologies, Unleashed was recently named a top 10 global leader in delivering professional services and has been recognized six years in a row as the top design and development firm for both Washington, D.C. and Baltimore, Md. Visit unleashed-technologies.com to learn more.