First, determine what type of website you are creating.
Websites serve a wide variety of functions. Since some webpages will be more crucial to have than others, and depending on the specific needs of your website, it's best to determine what type of website is best suited for your target audience prior to choosing your webpages.
The types of websites we will discuss are:
A business website generally serves as a platform to promote your company and usually links directly to your business’ eCommerce platform if you sell your products online. It is important to describe what your company is about, who you are targeting your product towards, and why they should choose you over your competitors.
Informative websites function to provide a wide variety of information on topics such as political or environmental issues, biographies, or historical accounts. The most popular informative website is Wikipedia, which serves as an open-sourced online encyclopedia.
Unlike eCommerce websites, which are directly selling goods or services, news and entertainment websites provide news content for the public, often without a necessary subscription. News websites are different from informative websites because they are provided directly by news companies such as The New York Times, CNN, or U.S. World & News Report.
Forums are discussion boards where people can discuss their thoughts about different topics that are created by members of the forum’s website. Blogs, on the other hand, are discussion boards created by the author of the website page, to which other individuals are encouraged to respond. Reddit is an example of a popular forum page, and we will discuss later about how you can create a blog page for your website and why it is an important feature to add.
How many types of webpages are there?
There are dozens of webpage types, but the eight most important ones that you should include on your website are:
- Product Page
- Landing Page
- About Page
- Contact Page
- Search Page
- Custom 404 Page
We’re told not to judge a book by its cover but having a good home page can make or break your website for your viewers. A homepage is usually the first and main page that visitors will see on your website. Homepages serve as a teaser to the website’s visitors to give them an idea about what your company or website is all about.
It is important to have a clean, aesthetic homepage that is not too word-heavy and includes at least one call-to-action. A call-to-action is a button that conveys the action you want your website visitor to take, such as “Shop Now” or “Sign up for our newsletter.”
Homepages provide clear navigation menus which are usually located at the top of the page. It is important to have different web pages on your website so that your information is well-organized and easy to follow.
For ecommerce websites, a product page gives all the specifications of the products that are being sold, such as the price, manufacturer, dimensions, etc. These pages are important during the active evaluation stage of the consumer decision journey because buyers want to know as much information as they can prior to purchasing a product. Many product pages on companies such as Amazon or Wayfair use algorithms that recommend similar products that the buyer may be interested in. Buyers should then be able to add the item to their cart, continue shopping for other products, or have the option to save that item for later.
You can quickly create blogs with websites such as WordPress, Wix, or SquareSpace. They also include templates so that you can see which design is the best fit for your overarching theme. Your blog feed should be its own page on your website, and you should try to include internal links to your other webpages if you can.
The purpose of a blog is to spark up conversation online with your readers, which is why you should end on a question that the readers can respond to, as well as include an area for comments. It is important to regularly check the comments on your blog posts to respond to questions or add additional thoughts. The more interaction from readers on your blog posts, the more traffic you will be bringing to your website.
Blog posts should be sorted chronologically and should include the name and picture of the author who wrote it. This makes it more personable and helps establish some credibility to your work.
A landing Page is the page that you land on when you click on a website from a search engine. For example, when you search “Men’s Black Shoes” on Google and click the Nordstrom ad, you will land on a page on Nordstrom’s website that shows you black shoes for men. It does not take you to their homepage, but rather, a specific and targeted webpage that matches your description you put into the search bar.
When designing a landing page, it is important to make sure people are getting exactly what they searched for, so you should include a clear header that describes what the page will show. Your landing page should also include a clear call-to-action such as “Buy Now” so visitors have a clear path to conversion. You will also want to include images of the product that is being advertised.
About Us Page
An About Us page is a way for your websites’ visitors to get to know a little about who you are and what you stand for. On this webpage, you should include your mission statement, how your company was founded, as well as the key team members at your company and their background.
Your About Us page might also include a picture and description of the CEO, Human Resources Manager, or anyone else to whom you would like to give recognition. This is a great way for your prospective clients to see who they are working with to build a closer bond between the customer and the company.
A contact page can be one of the most important pages for your website as it serves as a medium to hear from your customers. These should be simple and give the page viewers any points of contact that would be useful to them.
Crucial points of contact include your company’s email address, phone number or fax number, and mailing address. A successful contact page should also include an area where potential clients can put in their email address with a message that will be sent directly to your company’s email.
Having a good search interface is a key to providing a great user experience and higher conversion rates. A properly configured search page helps to ease the burden of the main menu allowing visitors to find wanted information with little friction.
Search boxes could have faceted filters, use autocomplete, or give search recommendations when objects or include similar searches in the results.
Custom 404 Pages
A 404 is the error screen that shows up when someone searches for a URL that is invalid. This is usually due to a typo, or they are trying to reach a page that doesn’t exist anymore on your website.
Since default 404 pages are word-heavy and boring, they can cause people to leave your website. Many websites will create custom, lighthearted 404 pages that keeps users engaged and helps them keep a positive attitude.
Default 404 page:
Provide some directions for your visitors. Instead of just leaving it at “404 error”, encourage them to double check to make sure the URL they typed in is spelled correctly.
Custom 404 Page:
By having a few unique webpages, your website can turn into an exciting place to which your visitors will be eager to return. It is important to make your website easy to navigate so that each visitor gets an amazing experience and will return back to your website.
Attention developers- We want to hear from you! Are there any webpages you find particularly difficult to create or include? Let’s talk below.