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The Unleashed Technologies Blog

Best Practices for Service Companies Trying Get Conversions on The Web
As everyone moves to the web regardless of industry we quickly learn that there is a very big difference between trying to get contact or conversion for a service company soliciting business to business solutions and a business to consumer company trying to convert on product. When you're selling to consumers it's typically an easier conversion process as the price entry for whatever you may be offering is substantially lower than selling services to a business.

When Does Software As A Service (SaaS) Make Sense?
It's been a long time since the model of Software As A Service (SaaS) hit the scene and you'll hear many split opinions on it based on business philosophy, personal experience of successes/failures. When looking at this subject you need a particular pair of lenses for it to make sense. I'm including a basic guideline of when Unleashed Technologies, LLC thinks software as a service makes sense and when it doesn't.

Simple Tool for Making Sure Small Business Websites Get Done Right.
During our last team meeting one of our developers ran into this simple checklist for companies and web firms rolling out new projects. The tool is simply designed to provide you with a comprehensive check list of items that any small business needs before launching their new web presence.

Drupal 6 - Inserting & Updating Nodes Programmatically
On a number of occasions in the last year, we've created new websites that required importing a great deal of content from an old website. Instead of going through the hassle (not to mention the sheer length of time) of entering each page via the node insert form, it's much easier to utilize the programmatic node insert feature of Drupal.

Chrome Now 3rd Most Used Browser in US; Safari Falls to 4th
Google Chrome has just overtaken Safari as the 3rd most-popular browser in the US. This finding comes from StatCounter, an analytics company which aggregates stats from over 3 million websites.

SEO Seminar and Workshop by UT Partner, Blue Corona
As many of you know we regularly work with Blue Corona as an SEO/SEM partner to consistently deliver powerful results to our clients. Blue Corona is putting on a terrific seminar and workshop for business owners to learn and implement search engine optimization (SEO) strategies for their organization. What I thought was particularly cool about the course offering was that it's limited to 6 seats where all attendees are in non-competing industries. This is an all day seminar and I've included the date with additional information about it.

Helping Clients with Web Content: Best Practices
I see it all to often. A new project starts (of any size) and everyone is fired up. The staff is excited, the clients are thrilled to get a new web presence that accurately portrays their business, and everyone is looking towards the future of making the web a central point for terrific ROI. Then it happens...
The designs are approved, functionality is completed, everything is done except for the content....

5 Simple Steps to Building Trust in an Online Market
More and more of us are doing business without ever meeting our service providers face-to-face. There’s one common stumbling block that can hinder any deal, and that’s the issue of trust.

Here are five simple steps that have helped us to build trust online.

The Power of a Unified Marketing Platform
What is a unified marketing platform?
A unified marketing platform basically refers to an instance where all current marketing materials share the same face in branding, style, and/or message. A good example would be a re-branding followed by an ad campaign covering all aspects of media with the same theme or tag-line individually formatted per resource. You see many prime examples of this through large businesses and their worldwide ad campaigns.
