The Unleashed Technologies Blog

How to Manage Platform Changes in an Evolving Web


Today, platform upgrades are coming in full versions every 12 to 18 months. How do organizations of any type manage this constantly evolving web world? This is a question that often comes up for many people and it's hard to understand what the value of continually upgrading that can sometimes result in a rewrite of custom functionality is.

Responsive Design Is for Everyone!... Right?


If you're marketing or web professional you've been living under a rock if you haven't heard the buzz about "responsive" design. As it buzzes it's away around the internet, design meet-ups, message forums, and web advertisements it's often hard to understand what anything means to it's truest sense. Let's start by understanding what responsive design really is and then help you to understand if it's for you or not.

Have You Met The Monster, Scope Creep?


It doesn’t take long on any project, regardless of genre, to be introduced to scope creep. It is an inherent aspect of IT development. Call it scope creep, requirements creep, call it whatever you want, it is added features or uncontrolled changes that are outside the scope of a project. Scope creep comes about so easily and also, so elusively. A simple discussion about the “what ifs” and before you know it the project scope has expanded beyond the original objectives. The problem with Scope Creep is, as new functionality is added; nothing else gets adjusted, such as funding or schedule. 

Scope creep can be the result of one or several common scenarios.

The Importance of Choosing the Right Web Host


So, you just paid to get rid of your old website and replace it with a brand new content management system.  You decide to try to host it on the old godaddy account that you have had since you started your business, and you realize the site is cripplingly slow.  Content Management Systems add lots of things your old website may not have had, like the ability to edit your content, display dynamic content, handle comments, and much more.  All the added features come with one more thing "more overhead" needed to run them.  All these new features doesn't mean your site will be slow though if you are able to find the right host.

Something to Be Excited About: Symfony 2 and Drupal 8


When Ben came back from DrupalCon and mentioned how Drupal 8 was going to be built on the Symfony 2 Framework (and was talked about in this blog post here) I was beyond excited. I've used Symfony on the past (both versions 1 and 2), and by far it's probably my favorite framework to work with in PHP. I've used others, like Cake, CodeIgniter and Zend, and I've even created one of my own just for fun. And so far, nothing seems to be as light weight and unintrusive as Symfony is. It feels like it moves naturally with PHP code, without trying to change how you program an application.

Getting the Most from Magento


One of the most impressive facts that I heard this week was that the user base for Magento Enterprise has doubled since the last Imagine conference. That's explosive growth and one that has resulted in Magento representing a 20% share of the eCommerce market.

Four Tips for Doubling Your Revenue

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One of the most informative sessions I attended yesterday, was “Doubling Your Revenues in 6 Months.” In this session, the panel, which included two merchants and two Magento Solution Partners, discussed 20 specific, actionable items that retailers can use to substantially increase their revenue. Of the items discussed, here are the ideas presented by the panel that could be quickly implemented to start yielding results immediately:

Big Announcement at Magento Imagine ECommerce Conference

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Today is the first day of the conference and there where several large announcements worth noting to people that engage the Magento platform at any level. As a quick summary those major announcements include:

Education Tracks of Interest at the Imagine Conference for Magento

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Magento is providing two distinct tracks for the business of ecommerce and corresponding development during this years conference in Las Vegas, Nevada. I'll be focusing on the business track to help broaden the knowledge base of industry trends, new emerging best practices, and of course new value that can be offered back to our client base. During the conference I'll provide a daily summary of the tracks in our blog for you to follow along with interesting and perhaps also controversial topics. The tracks that I'm planning to attend include:

Looking to the Future


Magento's Imagine eCommerce conference starts Monday in Las Vegas! In addition to the opportunity to meet others who are actively working with and promoting Magento, I am most looking forward to getting a glimpse into Magento's vision for the future. I'll be attending sessions in the Business and Partner Powered tracks in order to learn more about how companies are leveraging Magento to drive revenue and understand where the market is going.

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