Unleashed Technologies hosted a webinar on June 28th, 2018 at 1pm EST titled "What Are User Journeys, What Is User Mapping And Why Should I Care?" featuring Chad Hester, Senior Solutions Architect.
The slides for this webinar can be found here: http://bit.ly/ut-user-journeys-webinar.
About the webinar:
Understanding user journeys will help us to analyze a person's feelings, thoughts, and touchpoints as they move through different stages in the awareness, consideration and conversion phases of our marketing funnel. Incorporating the information gathered from a user persona perspective can help us to identify areas where we can improve user experience on our websites.
This kind of understanding can lead to more efficient and higher converting digital experiences for businesses, non-profits, and organizations.