Website Personalization Services

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Our Website Personalization Services

Today, 80 percent of web visitors expect to see personalized content when interacting with businesses and organizations. To be effective, personalization strategies must be built correctly and require an investment in time, resources, and data. Working with an experienced partner is critical when undertaking web personalization.

When done correctly, web personalization has a significantly positive impact on your organizations and can directly support your goals and objectives. Research has shown that personalization increases website conversions, improves user experience, increases brand loyalty, and drive performance of calls-to-action (CTAs). Per research by our partner HubSpot, personalized CTAs perform 202 percent better than their generic counterparts. 

Unleashed is proud to be an Acquia Lift Solutions Partner, with certified personalization experts ready to assist and guide you through a crawl-walk-run approach to web personalization. Learn more about the Website Personalization Process below.

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What is Web Personalization?

Web personalization is the process of creating unique experiences guided by data as users move throughout your website. This allows organizations to provide targeted information and content based on a variety of accumulated data points, such as location, device type, browsing behavior, and more.

Personalization Platforms

Several platforms allow you to build personalized experiences. Two of the most powerful are the Acquia Lift platform and the Google Optimize platform. Below we will go into each platform in more detail.

Acquia Lift

Lift is a personalization tool optimized for Drupal, though it can be utilized on other content management systems. Acquia Lift allows you to complete A/B testing, create content, collect data, and build personalization’s all within a single interface. Boasting real-time adaptive targeting and the ability to automatically recommend content based on a user's history. Lift is a powerful tool and among the best in the personalization landscape.

Learn more About Acquia Lift

Google Optimize

Optimize is part of the Google marketing platform and is integrated with Google Analytics, Google Ads, and Tag Manager. With Optimize, you can complete A/B testing and create personalized experiences based on location, device type, browsing behavior, and Ads campaigns. Optimize is another excellent tool available for tailoring a compelling experience for web visitors.

Learn More About Google Optimize

Website Personalization Process

After understanding and Identifying our client's goals, Unleashed implements a three-step methodology when turning personalization theory into reality. Below is a brief overview of each of the three stages of the process:

Understanding Your Clients Goals

Understanding your client, their goals, and offers are key when starting the journey into web personalization. This information allows you to understand what kind of data needs to be collected during the crawl phase of the personalization process and will stand as a foundation to future campaigns.

Crawl Personalizations

Crawl optimizations can start immediately and include personalizations that can be quickly collected. A few examples of crawl personalizations would be Geo-location and device type.

Walk Personalizations

Personalizations in the walk phase generally require a more prolonged data collection process and the creation of additional content. A few examples of walk personalizations would be browsing behavior and completed events.

Run personalizations

In the run stage, you can start to build multi-segment personalizations. These kinds of customizations require an extensive data set to define user segments further, guide targeted content creation, and increased attention to develop and execute user rules. Examples of walk personalizations would be a combination of multiple lower-level personalizations and cross-channel functionalities.

What Our Clients Say

UT's marketing team took the time to learn about our business and our customers. They put together a targeted digital marketing strategy and campaign that allowed us to reach our customers effectively and efficiently. They have been with us every step of the way as we learned more and adjusted our strategy accordingly. I definitely recommend them.”

Larry Fiorino

President
AccuQuote Direct

Top Ranked on Clutch Read more client testimonials on Clutch.io

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