Information Architecture (IA)
Information architecture (IA) is a foundation of efficient user experience. A properly developed and contextualized IA allows users to understand where they are, what is around them, and what they can expect to find next. By touching every aspect of a website, information architecture plays a critical role in informing content strategy, wireframes, and design.
Data-Driven Decisions
Our (UX) designs are guided by data to hit the goals that matter most. Every design choice our team makes is based on objective data and always keeps your organization's goals in mind. Key performance indicators (KPIs) help us define what success looks like with your digital experience, and we establish a user experience that focuses on meeting these goals.
Responsive Web Design
Responsive web design allows your website to look great on a variety of devices or screen sizes. Searchers are viewing websites on an array of different devices, in fact, according to Google almost 60 percent of searches are now from mobile devices. Given this, it is absolutely necessary that your website look and operate perfectly whether it's being viewed from a laptop, desktop, tablet, mobile device, or television. Unleashed knows the importance of a responsive website and our development experts will work with you to understand your users, anticipate their needs, and design an intuitive experience.
