Creative Services & Experience

Creative Services Overview

For our creative team, the user must always be at the center of each design decision. This created experience determines how and where information is transferred, impacting content strategy, conversion rates, and other key performance indicators (KPIs) that are crucial to your organizational goals. At Unleashed, we build our site concepts around this user-centric driven design standard.

Our approach begins with an intensive look at various facets of a website. Using an array of criteria, we work directly with your team to build a full website concept with the user experience at its epicenter.

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Creative Services & Branding

Web Design

Your website should be your most powerful marketing tool. Often, it is the first interaction potential clients will have with your organization. Our creative team has years of experience designing, developing, and launching award-winning websites that provide state of the art visuals and intuitive user experiences.

Brand Strategies

It is essential to have a unique, memorable, and lasting logo in today's highly competitive market. This allows your brand to stand out and accurately communicate with your customer base. Our highly skilled designers have years of experience constructing and reinventing brands that connect with their desired target audience.

Print Design

It is vital to bring your organization's culture, personality, and brand to life through visual print design. Our team creates vibrant collateral using modern design principles to make your organization stand out in a crowd. Whether you need sales assets, conference displays, or advertisements, we have professional designers ready to bring your ideas to life.

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Experience

User Experience (UX)

As mentioned previously, usability is just as important as a beautiful design. Intuitive navigation helps users move freely throughout your website, allowing them to find the information they need. Proper UX design eliminates irritations and other roadblocks that may cause users to leave your site without completing your desired actions.

Personalization

Personalized, data-driven web experiences are not a thing of the future, but the present and quickly becoming part of user expectations. Platforms like Acquia Lift and Google Optimize allow you to build and present content to users based on an array of data points collected as they interact with your website.

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Information Architecture

Information architecture (IA) is a foundation of efficient user experience. A properly developed and contextualized IA allows users to understand where they are, what is around them, and what they can expect to find next. By touching every aspect of a website, information architecture plays a critical role in informing content strategy, wireframes, and design.

Data Driven Decisions

Our designs are guided by data to hit the goals that matter most. Every design choice our team makes is based on objective data and always keeps your organization's goals in mind. Key performance indicators (KPIs) help us define what success looks like with your digital experience, and we establish a user experience that focuses on meeting these goals.

What Our Clients Say

Their lead designer was fantastic and clearly spelled out best practice. He gave us several resources to show what comparable websites were doing and why. The team understood how much the design could influence the UX. We had a great overall experience."