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P: 410.864.8980
E: [email protected]

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Persona Development Solutions

Persona development allows us to better understand your target audience’s wants and needs. Combined with proper user journeys, they shed insight on important touch-points and reveal where and how they are most likely to engage with your marketing efforts.

The first step when starting a buyer persona build is deciding the to look at right customers and prospects. Getting this step is important as it will lead to the sustainability and growth of your business fro years to come. Combining established buyer personas with user journeys gives us the ability to create the right content, to reach the right audience at the right time. 

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We Know Persona Development

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What Our Clients Say

 

National Guard Association of the United States

"Their lead designer was fantastic and clearly spelled out best practice. He gave us several resources to show what comparable websites were doing and why. The team understood how much the design could influence the UX. We had a great overall experience."

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Laura Roznovsky

Laura Roznovsky

Director Membership and Marketing
National Guard Association of the United States

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NGAUS case study

A Partner, Not Just a Vendor

 

Air Force Magazine

"We have more than doubled traffic this year from that of 2019, reaching more than a 100-percent increase year-over-year (YoY). We’ve also seen an increase in the Google index, along with phenomenal traffic growth, enabling us to attract and sell more advertising. We can support a more sophisticated ad sales model and have become a legitimately competitive player in our space."

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Tobias Naegele

Editor-in-Chief

Air Force Magazine

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A Partner Who Knows

 

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B2B Buyer Persona Research

A poorly defined B2B buyer persona is the worst thing that can happen to your sales and marketing team. Without a proper persona, resources and energy will be wasted, and closing new business will be more difficult than needed. A detailed and accurate buyer persona will improve your entire sales funnel to speak to your ideal customer.

 

 

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B2C Buyer Persona Research

Properly created buyer personas allow marketers to gain insights into the buyer, allowing both sales and marketing to identify and target specific segments of their audience with the correct message. When used to align content with the appropriate channels, these insights translate into increased revenue and stronger brand affinity.

 

 

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Optimize Marketing Strategies

In today's world, the strength of communicating directly to your target audience through digital channels is constantly increasing. Unleashed understands that every organization is different with its own unique set of goals, customers and marketing challenges. Our approach to digital strategy and research is what sets us apart from our competition.

Don't Just Take Our Word For It

 

 

UT's marketing team took the time to learn about our business and our customers. They put together a targeted digital marketing strategy and campaign that allowed us to reach our customers effectively and efficiently. They have been with us every step of the way as we learned more and adjusted our strategy accordingly. I definitely recommend them.”

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Larry Fiorino

President
AccuQuote Direct

Top Ranked on Clutch Read more client testimonials on Clutch.io

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