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Challenge

AMADC is currently the third largest chapter of the international American Marketing Association (AMA) – itself the largest marketing association in North America with more than 38,000 members worldwide. AMADC is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the DC region. AMADC’s membership base encompasses a vast range of industries that include corporate, media, government, association and non-profit sectors. In 2012, AMADC proudly celebrated its 80th year of providing Marketing Leadership to professionals in the Washington, D.C. area.

AMADC’s existing Drupal 6 website featured a text-heavy, non-responsive design and the navigation and content organization made the site difficult for online visitors to use effectively. AMADC sought to not only refresh the design and layout of the site, but also to eliminate a poorly functioning integration for its member management. In order to accomplish all of these goals, AMADC turned to the Bates Creative and Unleashed Technologies team to migrate to the Drupal 8 platform and deliver an engaging, content rich experience to its membership base.

Approach

An easy-to-use enterprise Drupal 8 website that grants access to individual AMADC members from any device

A responsive, mobile first design using Bootstrap 3

A Custom Member Importer built to resolve the previous site’s integration issues

Responsive carousel sliders on the homepage that leverage the Owl Carousel 2 library

Custom Content Types for 90 Second Updates, Blog Posts, and Events

A dynamic Frequently Asked Questions page

Full Member Display and Directory that lists all active AMADC members

Advertising incorporated through site to increase sponsor visibility

90 Second Update Audio Blog Posts that allow for fast-paced communication of information to visitors



Results

Following the launch of the new AMADC website, the chapter has experienced membership growth which has resulted in it becoming the third largest chapter of AMA out of a total of 79 chapters in North America. Unleashed Technologies continues to assist AMADC in ongoing site improvements and looks forward playing a role in the chapter’s continued rise in the years to come.

It has been a remarkable experience to work with Unleashed Technologies. They came to us as a result of their partnership with Bates Creative and The Gigawatt Group and have been an incredible technology partner. With the unveiling of AMADC.org, we now have the resources we believe are essential in supporting our journey of transformation.

Michael Gardner, President of AMADC

 

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