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Gold Winner: 2018 Hermes Creative Awards 2018 Communicator Awards: Award of Distinction
Challenge

The American Association for Clinical Chemistry | AACC operates Lab Tests Online

The American Association for Clinical Chemistry (AACC) operates Lab Tests Online (LTO), which is designed to help patients and caregivers understand the many lab tests that are a vital part of medical care. Prior to engaging Unleashed Technologies, the LTO websites had content and user interface (UI) elements that had been translated into 14 different languages and used 3 different CMS platforms. The visual design, content structure, translation interface, SEO tools, and overall content management for these sites became dated. AACC sought a web development partner to refresh these aspects.

Unleashed Technologies was selected by AACC to create a new set of Drupal 8 websites to support the target countries, languages, and features required in their initial RFP.

Approach

Unleashed Technologies re-launched nine global websites for Lab Tests Online (US, Brazil, China, Korea, Spain, Hungary, Italy, Turkey, and United Kingdom)—built on the Drupal 8 platform and featuring multi-lingual capabilities.

This granted Lab Tests Online increased scalability and access to the collected knowledge base of the Drupal community.

Solution: 

Migration to Drupal 8 CMS - AACC Drupal 8 Case Study

Migration to Drupal 8 CMS: Content was migrated from legacy platforms—Silverstripe, a PHP/MySQL CMS, and Engitel, a .NET/MSSQL CMS—over to the Drupal 8 CMS.

Improved User Experience - AACC Drupal 8 Case Study

Improved User Experience: Unleashed Technologies was able to identify that page layouts, navigation, and site search could be altered for the new website, which can allow users to quickly find content and have a more pleasing experience.

Responsive Design - AACC Drupal 8 Case Study

Responsive Design: The upgraded LTO website design is fully responsive, regardless of device type. Visitors are ensured to have a seamless digital experience that is usable on mobile, tablet, and full desktop screen sizes.

Search Integration - AACC Drupal 8 Case Study

Search Integration: Unleashed Technologies utilized Drupal’s Search API—along with Apache Solr (a search index application) and Apache Tika (a document parser and indexer)—to provide a highly performant search interface for each LTO website.

Results

Labtestsonline.com by American Association for Clinical Chemistry | AACC Drupal 8 Case Study 2Following the launch of the Drupal 8 site, LTO now offers its visitors a cutting-edge online experience and is the world’s premier public resource for lab testing information.

The new sites feature an enhanced user experience and an easy-to-use interface, allowing visitors to effortlessly find exactly what they need, when they need it. Additional features and functionality continue to be implemented for each website via AACC’s ongoing Growth Package with Unleashed Technologies.

Lab Tests Online was awarded the prestigious first-place award at the 2018 Community Brands Innovation Awards. The Innovation Awards recognizes associations and nonprofits that are using technology in creative and innovative ways to positively impact social change. In addition, Lab Tests Online has been recognized with a Gold Award in the 2018 Hermes Creative Awards and an Award of Distinction in the 2018 Communicator Awards.