Enhance & Consolidate
EVAPCO is a global leader in designing and manufacturing evaporative cooling and industrial refrigeration products for clients around the world. Headquartered in Taneytown, Md., EVAPCO manufactures products in 23 locations in 10 countries and supplies them through a sales network of more than 170 offices.
To streamline and better support this global network, EVAPCO needed to upgrade and consolidate its website on an advanced and flexible platform that could meet the expectations of the modern user. They also needed to unify their brand and messaging throughout the company. This issue was most clearly represented by the fractured branding throughout its six international web presences: Evapco.com, Evapco.co.za, Evapco.com.br, Evapco.eu, Evapco.com.au, and Evapcoasia.com.
In addition, the company's legacy website was built on Drupal 6, which was approaching its end-of-life and would no longer receive vital updates and support.
EVAPCO turned to the web design and development experts at Unleashed to migrate its legacy content to a stronger, more flexible content management system (CMS) supporting a dynamic, engaging website with innovative functionality to improve user experience.
One CMS, Six Global Sites and More
Unleashed and EVAPCO collaborated on a comprehensive digital transformation strategy for the company to unify the digital brand and revitalize its website design and functionality.
As part of this process, Unleashed addressed EVAPCO's key objectives, including responsive design, intuitive site navigation, and brand consistency throughout its international web presence.
EVAPCO selected Drupal for its new CMS to take advantage of best-in-breed open source technology.
In addition to enhanced design and user experience, the new evapco.com now features:
Drupal CMS: A migration from EVAPCO's outdated content management system to Drupal, offering the organization flexibility and scalability for the future
Customized Search Database: The "Find a Representative" search functionality allows online visitors to locate the nearest EVAPCO sales representative by geographical location
Quick Links Tab: A quick links tab customizes the user experience by tracking click history to bring up visited pages and offering related and relevant pages the user may be interested in
Vast Document & Drawing Library: Provides resources such as catalogs, mechanical specifications, engineering bulletins, white papers, and case studies as well as drawing CAD files and 3D models.
International Menu: With six international web presences, EVAPCO now features an international menu to help visitors easily navigate between worldwide websites
Product Specific Sites: Six other websites designated for specific products were integrated into the corporate brand and included in the corporate website navigation and search.
Impactful Brand Experience
The new evapco.com website now offers a more impactful brand experience and engages with visitors better than ever before.
Visitors enjoy the convenience of a responsive design where they can seamlessly navigate the site from any device. Additionally, the user experience is more intuitive through focused site navigation and easy-to-find product solutions and services.
As for EVAPCO web administrators, content is now easily maintained by location with the security of tiered access. Additionally, analytics tools are integrated into the site to better track visitors' behaviors across all of the global websites.
Through this project, Unleashed has expanded our role as an integral partner of EVAPCO. Unleashed is honored to have also earned EVAPCO's hosting business, providing a blended service, coupled with N+2 redundancy, that guarantees a 99.999 percent uptime.
In partnership with the EVAPCO team, Unleashed will continue to roll out other initiatives for the manufacturing giant and ensuring the highest quality of user experience.
We've dealt with a number of companies for web and application development, and Unleashed is at the top of the heap. One of the things I like about Unleashed is they're not so big that you feel like you're just another ticket in their system. Unleashed is just a great fit for us."
Information Technology Manager
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