As one of Forbes' most trustworthy financial companies in America, Sandy Spring Bank strives to be a financial advocate for its clients. They are committed to delivering the best possible solutions and personal service to each client. To do this, the leadership at Sandy Spring Bank realized it needed to elevate its web presence.
Specifically, they realized it was important for the bank to provide an enhanced user experience across multiple platforms. It all needed to start with a dynamic website that could improve and scale to keep up with the constant evolution of web technology and the demands of a growing bank. The primary website for Sandy Spring serves as a portal for customer banking applications, while also providing a pathway for additional services such as mortgages, refinances, and other lending applications.
Financial Planning Calculator
Goals to Support the Bank's Objectives
When Unleashed initially engaged with Sandy Spring Bank, the plan for a revitalized SandySpringBank.com included the following goals:
Increase engagement and, in turn, conversions
Enhance user experience for site visitors and administrators
Consistently and clear communication of the Sandy Spring Bank brand, history, community service, mission, and value proposition
Leverage best practices in responsive design for mobile, tablet, and traditional platforms
Security in a Scalable, Responsive Design
The new Sandy Spring Bank website has the power to integrate with their full technology stack, granting the organization endless possibilities to grow in the future.
The new SandySpringBank.com now features:
Drupal CMS: offers scalability for the future and flexible content delivery for an evolving audience
Server & Site Security: controls access with tiered server and site permissions as well as password-protected pages
Responsive Design: allows visitors to instantly and seamlessly navigate the site on mobile, tablet, or desktop devices
Fintactix Financial Calculators: provides highly-interactive, built-in calculators and engages financial consumers
Additionally, Unleashed drove the entire design and architecture development, alleviating the pressure and time demands on the Sandy Spring team.
Foundation for Growing Website and Relationship
The Sandy Spring team described the launch of the new website as "one of the smoothest" they have ever had, while immediate feedback was very positive on both the design and functionality of the new site.
More importantly, the more user-friendly website could not arrive at a better time for Sandy Spring Bank. The community bank completed acquisitions of Washington First Bank and Reverse Bank, rolling new customers through the website.
Additionally, the relationship with Unleashed has proven foundational as the website continues to evolve and grow to meet these new functional and traffic demands. The bank also enhanced its analytics for its digital marketing and increased the functionality of its lending landing pages.
The Unleashed team is now fully integrated into the Sandy Spring Bank team, and vigilant in monitoring the digital requirements to support the bank's growing footprint.
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