Educating the Industry
With more than 1 million convenience stores around the world, NACS plays a critical role in providing the resources, education, and training necessary to help convenience stores and fuel retailers. One of the most effective ways that associations accomplishes this is through the NACS Magazine.
In an effort to modernize, revitalize, and enhance their online presence, NACS turned to the digital experts at Unleashed Technologies to create a separate web presence for NACS Magazine and deliver an engaging, content-rich experience for its members and readers.
Prior to working with Unleashed Technologies and a creative partner, NACS Magazine's online presence was housed within the association's primary website. However, this structure limited the magazine's capabilities and scalability as the leading industry news provider. Unleashed Technologies understood that a text-heavy, unresponsive interface would not meet the growing user expectations of digital magazine readers. To better engage the magazine's readers, NACS needed unique workflow processes to create, publish, distribute, monetize, and analyze their content.
A Dedicated Web Presence
To address the challenges, our team built a dynamic new web presence for NACS Magazine that captured the distinct design of the print version. As part of this process, Unleashed Technologies also worked closely with NACS to migrate the magazine content to its own Drupal website.
The new nacsmagazine.com features:
An InDesign XML Importer enables NACS' content managers to seamlessly push web content to the Adobe Experience Manager Mobile app
Enterprise-class Drupal content management system (CMS) allowing NACS to integrate with publisher applications easily
Single Sign-On capability allows NACS' members to carry their credentials from the primary site to the magazine site
New web presence enables the magazine to provide a unique, engaging, content-rich experience for its members
Responsive design provides flexible content delivery to any device for enhanced accessibility and visibility
Built for Growth
With a clean, responsive design that can be viewed on all devices and an easy-to-use interface, the website has provided NACS a platform that allows advertisers to expand their reach. Overall, the new dynamic Drupal website has allowed NACS Magazine to increase membership engagement and has become an enhanced revenue source for the organization.
However, the web is fluid and always in motion. As such, NACS continues to partner with Unleashed Technologies through its Growth Model to maximize the impact of the magazine. This work includes the development of streamlined workflow processes that provides consistency between both the web and digital version of the magazine and yields a more native mobile experience.