Military Nonprofits

Since 1950, the Association of the United States Army (AUSA) has worked to support all aspects of national security while advancing the interests of America's Army and the men and women who serve.

AUSA is a private, non-profit educational organization that supports America's Army - Regular Army, National Guard, Reserve, Retired Soldiers, Government Civilians, Wounded Warriors, Veterans, concerned citizens and family members. AUSA has 119 chapters located worldwide that are made up entirely of volunteers to provide numerous recreational, educational, and professional development opportunities for Soldiers and their families at a variety of events both local and national.

With this in mind, AUSA was in need of a website redesign to improve user experience to better accommodate its membership base. The existing site did not have a direct integration with Personify, an Association Management System (AMS), and relied heavily on Personify for its membership purchases. AUSA turned to the open source experts at Unleashed Technologies to update its website’s backend technology, provide a more intuitive experience for its visitors, and clean up its membership purchase process.


Unleashed Technologies worked closely with AUSA to ensure that the new site offers an engaging interface that follows web best practices and powerfully communicates the vision of AUSA to its key audiences.

This site build required comprehensive work with the Personify development team in order for Unleashed Technologies to customize development and complex API integrations.

Additionally, Unleashed Technologies worked with AUSA to upgrade its CMS to Drupal 7. As part of its migration to Drupal 7, the new ausa.org now features:

Drupal 7

A Drupal 7 CMS: custom development and complex API integration


Direct Integration of Personify into Drupal 7: handles membership management and single sign-on


Native Membership Purchases: a cleaner purchasing process without page redirects


A Responsive Design: users can view the site clearly on all devices with faster page loads

App Feel

An “App-Like” Feel: the integration of JavaScript tools and styling allow readers to easily digest content



Following the launch of the new website in June 2016, visitors experience a more user-friendly interface with proper text length for easy scanning and readability allowing visitors to find what they want quickly within each page. While this site is not a mobile application, the integration of JavaScript tools and styling achieve a seamless “App-Like” feel for AUSA’s readership.  

The new AUSA.org is now able to handle membership purchases internally to provide a cleaner purchasing process and increase user experience. In addition, members can now enjoy the convenience of a responsive site that allows them to manage their membership clearly on all of their devices with faster site loads.

Unleashed Technologies was able to successfully deliver a large-scale responsive site build and complex third party integrations within a tight timeline and budget. Unleashed Technologies continues to assist AUSA in ongoing site improvements via its Support and Growth Package model and will soon build out the chapter leadership portal for AUSA.

With every project there are challenges, but Unleashed Technologies always found a way to make us happy. They are very flexible and truly care about their customer. I've worked with many web development vendors in the past, and Unleashed Technologies is easily the best I've ever encountered.

Harry Rothmann, Chief Technology Officer at the Association of the United States Army


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