"We were thrilled with the response our campaign received by the attendees at the 2016 ASAE Annual Meeting. The concept opened the door to great conversations and it was genuinely a win for all parties involved.”
At ASAE16, Unleashed used a brief survey as our primary form of engagement with attendees and our team offered to donate $10 to Girl Develop IT for each survey that was completed as our way of thanking them for their time spent with us. Girl Develop It exists to provide affordable and judgment-free opportunities for women interested in learning web and software development. Finally, our team analyzed the survey results and present the data in an infographic via a post-show mail so that that survey participants would be able to see how their answers compared to their professional peers. Our strategy was incredibly well received by attendees and we completed 114 surveys with attendees during the show. Following the show, Unleashed donated $1,140 to Girl Develop It.
“When first hearing about how the Unleashed team wanted to change our approach to event promotions, I was blown away,” says Michael Spinosa, CEO of Unleashed. “In this model, the marketing team addressed helping the attendees of the event with invaluable data, helping a cause that we can all feel good about, and giving us the opportunity to expand our network. It's my hope that this model of helping everyone succeed takes hold for commercial companies across the country.”
AMA Baltimore will host this year’s awards ceremony on Thursday, April 6, 2017 from 6 PM to 9 PM at the Hyatt Regency Baltimore Inner Harbor. The American Marketing Association’s Baltimore Chapter is Maryland’s leading provider of networking, educational programming, and resources for marketing professionals.
Attendees will have the opportunity to engage on a personal level with Baltimore-area's top marketing, advertising, and design professionals to make connections, build relationships, and leave a lasting impression. Attendees will also learn about the region's top marketing campaigns and their effective and successful application of creativity, innovation, and outstanding performance.
- Cocktail Reception | Open Bar, Hors D'oeuvres, and Networking
- Welcome and President's Remarks
- 2016 Undergraduate Marketing Education Scholarship Winners
- 2016 Marketing Excellence Award Winners
- Closing Remarks and Networking
Register to attend before the deadline on Tuesday, April 4, 2017.