Agency Leader Named Director of Digital Strategy


Unleashed is excited to announce the addition of Ernie Achenbach in the newly created position of Director of Digital Strategy. 

With more than two decades of experience, Achenbach provides the expertise and leadership necessary to help elevate Unleashed’ position in the market, while ensuring that the company maintains its reputation as a globally recognized leader in website development and design. 

“Ernie is an exciting addition to Unleashed and will play a vital role in our commitment to improve and grow,” CEO Muhammad Hutasuhut said. “With his deep knowledge of agency operations and performance, he has a unique perspective to help our clients navigate the changing landscape of web technology and digital communications while ensuring they are able to connect with their stakeholders and deliver an extraordinary user experience. Additionally, his significant and continuing involvement with mission-driven organizations will only strengthen our industry leading services to the non-profit and association industries.”  

Diverse Leadership Experience

Achenbach joins Unleashed after more than a decade with Beyond Definition, formerly known as Bates Creative. Ultimately serving as executive vice president, he led the establishment of procedures and workflows that empowered the boutique design studio to scale successfully.  

He has served in a variety of leadership roles, including Creative Direction, Digital Strategy, Account/Project Management, and Operations. During his tenure, the agency more than doubled its size, won recognized and profitable brand accounts, and established a respected name for award-winning creative and strategic branding and marketing. 

“It is a thrilling transition for me to join the Unleashed team, with whom I have had the pleasure to partner on several highly successful web initiatives in recent years. I look forward to enhancing the digital firm’s impressive strategic leadership and services, and to provide excellence to our current and future clients,” Achenbach said. 

In his new role, Achenbach will guide and lead strategy for digital transformations and provide support across the company, including business development, creative, and operations, as well as sharing key insights to Hutasuhut and the executive team as part of setting the company’s strategy moving forward. 

The addition of Achenbach comes on the heels of a new website, and new offices for Unleashed as the company aligns with its mantra of “always moving forward, always improving.” 

About Unleashed

Headquartered in Columbia, Md., Unleashed is a leading web development and digital services firm in the U.S. with commercial and non-profit clients nationwide. The company serves enterprise clients in diverse commercial segments, such as banks and manufacturing companies, online retailers, and business-oriented trade associations. Non-profit clients include military and veterans’ organizations, national and state trade associations, and publishing and educational institutions. As global leaders in open-source web technologies, Unleashed was recently named a top 10 global leader in delivering professional services and has been recognized six years a row as the top design and development firm for both Washington, D.C. and Baltimore, Md. Visit to learn more.