Today, your visitors expect to see personalized content when interacting with your organization. Distributors are now expecting access to special pricing, shipping methods, and inventory quantities. At the same time, direct consumers may have specific content displayed based on a history of their interactions with the company’s website. To be effective, personalization strategies must be built correctly and require an investment in time, resources, and data. Working with an experienced partner is critical when undertaking a web personalization because when set up correctly, it will drive increased leads, conversions, and loyalty.