What is a user journey mapping? What is the purpose of user journey mapping? How can mapping user journeys benefit your organization?
Unleashed explains how understanding user journeys will help you analyze a person's feelings, thoughts, and touchpoints as they move through different stages in the awareness, consideration, and conversion phases of our marketing funnel. Incorporating the information gathered from a user persona perspective can help us to identify areas where we can improve user experience on our websites.
Unleashed’ Chad Hester explains how this kind of understanding can lead to more efficient and higher converting digital experiences for businesses, non-profits, and organizations.
Watch the What are User Journeys Webinar