Associations have all sorts of metrics at their hands that allow them to parse data, and track membership outcomes at a broad level; but how do we use this information to create impactful outcomes for real people?
Joseph Carter-Brown, Jennifer Jericho, and Kate Lawless will share the pitfalls of relying too heavily on technology as change-maker, and demonstrate how they, as association leaders, have successfully used design thinking techniques to create more human centered outcomes at a local chapter, and national association level."
Watch the Stop Building Membership, Start Building Communities Webinar
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