An association's website should be its hardest-working asset. Through web personalization, you can grow your membership and increase engagement with current members.
In this webinar, Chad Capellman, Senior Solutions Architect at Unleashed, will share insights on the personalization process and what your association can do to prepare.
The webinar will cover:
- Review what web personalization is and how it can benefit your association.
- Review personas and how to build effective segmentations for your association's personalization project.
- Explore the process of personalization and a crawl, walk run approach.
- Examine steps your association can take today to prepare for web personalization.
- Discuss return on investment for associations.
Enjoy our webinar!
