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8840 Stanford Boulevard, Suite 4300
Columbia, MD 21045

P: 410.864.8980
E: [email protected]

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Data-Driven Approach

Using a data-driven approach to digital marketing allows us to better identify and understand the wants and needs of potential customers. This data gives us the opportunity to create custom personalized campaigns aimed at driving engagement with your target audience.

What Does It Mean to be "Data-Driven"?

"Data-Driven" is a buzz word that is often poorly defined based on its broad scope. Data-Driven Design, Data-Driven Decision Making, Data-Driven Marketing, and even Data-Driven Culture are all pieces of an organization or process described as "Data-Driven." In general terms, Data-driven-ness is the prioritization of data collection, analysis, and understanding to make decisions as frequently as possible. 

All these terms together describe a decision-making process that hinders on collecting data, uncovering patterns, and utilizing those findings to make decisions. However, the data needs context. Data alone is messier than one can imagine. There are often hidden biases that can sway results and lead to a misunderstanding of the client or situation at hand. Data-Driven requires planning and careful implementation from the point of data collection to how the information gets displayed to stakeholders.  
 

Have Questions? We Can Help, Let's Talk

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Our Data Driven Approach

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Understanding Your Client

Unleashed combines its award-winning web design and development expertise with proven technologies including Magento, Drupal Commerce, and WooCommerce to drive sales while reducing complexity and the time required to manage your eCommerce site. Our experienced designers construct websites that showcase your products, applying user-friendly elements, strong calls to action, and clear easy payment options, allowing you to expand and grow your business while exceeding your visitors' online expectations.

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Data Collection

Attract, acquire, and engage your target audience through the creation of unique content. Content marketing is the foundation of creating engagement and building brand loyalty with your users. Creating great content with the proper promotional strategies results in gaining quality backlinks to your website, helping to increase domain authority, and further amplify your website. An effective content marketing strategy can also bridge the gap between your social media, email marketing, and offline marketing initiatives, making it vitally important to your organization's marketing blueprint.

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Data Analysis

Inbound marketing is a proven marketing technique that attracts and drives qualified users into your organization's sales funnel. Running a full inbound marketing program can be very complex, time-sensitive, and challenging. As a HubSpot partner agency, Unleashed certified inbound marketing strategists have experience working with many clients and have the expertise to orchestrate your inbound marketing strategies with precision.

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Implementation & Review

By combining proven email marketing strategies and expertly designed landing pages, we drive positive growth in your organization's key performance indicators. Coupled with the process of continuous testing to increase website traffic, improving click-through rates, and increasing conversions. Unleashed will work with your organization to build an effective email marketing campaign that nurtures prospective clients and turns them into sales.

What Our Clients Say

 

UT's Marketing Team Took The Time To Learn About Our Business And Our Customers. They Put Together A Targeted Digital Marketing Strategy And Campaign That Allowed Us To Reach Our Customers Effectively And Efficiently. They Have Been With Us Every Step Of The Way As We Learned More And Adjusted Our Strategy Accordingly. I Definitely Recommend Them."

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Larry Fiorino

President
AccuQuote Direct

Top Ranked on Clutch Read more client testimonials on Clutch.io

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