It is finally summer. After being trapped in the house for months, it is time to cook outside, enjoy the fresh air, and, most importantly, relax with a good book. While the summer of 2020 may not be exactly what you were expecting, there are still lots of adventures to be had. There are so many good books and so few summer days. The Unleashed Technologies team thought it would be nice to share a list of our favorite reads with you. This list has everything from dystopian fiction to an organizational guide.
"The Circle" by Dave Eggers
Recommendation by Alexa McCoy
This dystopian fiction follows a young professional, Mae, as she starts her first job outside of college with a large and influential technology company called the Circle. The storyline follows Mae's life on the Circle's campus as she enjoys impressive amenities, such as free healthcare, living arrangements, and social activities. Along the way, Mae begins to make small compromises involving independence, democracy, and privacy. This novel will entertain while also allowing the reader to question issues on privacy, data sharing, and corporate influence.
"I found Mae's character very relatable. Watching her life unfold made me think of Facebook or Google and how much we need to protect individual privacy. Plus, the subtle love story will pull on your heartstrings" says Alexa, the UT Marketing Assistant.
"The Purple Cow" by Seth Godin
Recommendation by Scott Shepherd
This book is sure to get your motivation flowing after spending a few hours in the sun. The Purple Cow erupts from the idea that success can only be achieved by marrying marketing a product in a remarkable style and having an exceptional product to market. Godin reviews some of the most recognizable and profitable brands and examines how each one leaves behind the 4 P's of marketing to something extraordinary. This book dives into personalized marketing, transparency, risk-taking, and so much more. Bring your confidence to be a purple cow and a tan back to the office this year.
"As a 'marketing guru,' Godin has developed a niche taking big marketing concepts and making them engaging and accessible. Purple Cow is a personal favorite and offers fun approaches to trying to stand out while looking beyond gimmicks." says our Marketing Director Scott.
"Scientific Advertising" by Claude C. Hopkins
Recommendation by Tim Prestianni
This timeless read will cover basic marketing principles and show you have the marketing we still use today has been tested for nearly a century now. Written in 1923, this book covers topics that are still used today, such as market segmentation, A/B testing, and data tracking. A short read with everlasting information, this book is sure to be enjoyed by a marketing student, entrepreneur, or even an industry professional just looking to brush up on the basics. If you weren't sold on Scientific Advertising already, that is okay; you can read this one online for free.
Tim, our Digital Marketing Manager says "Claude C. Hopkins was a pioneer in using analytics and measurements to improve advertising. Many of his ideas still translate perfectly in today's cost-per-click advertising world," Digital Marketing Manager Tim Prestianni, said
"How to Make Sense of Any Mess" by Abby Covert
Recommendation by Chad Hester
Covert is a realist with a list of concepts to organize any situation. She brings logic to the rescue in the pages of this book. There is an endless supply of information thrown at us each day; it is easy to become overwhelmed and left immobilized. This book will breakdown concepts to organize and compile the information at hand to achieve whatever your goal is. This book's author is an information architect, but anyone drowning is a mess can utilize the information. Through the pages, you will be shown examples that start with the question, "What are you trying to achieve." If your summer reading goal is not just to relax but find a way to relax when you're back in everyday life, this is the book for you. If you need more information before diving in, watch Covert explain some of the book's concepts at the generate conference.
"It's a quick read with impactful information for people who are trying to approach human and design challenges," says Chad, our Senior Solutions Architect.
"Me Before You" by Jojo Moyes
Recommendation by LaToya Mason
An emotionally charges story of a girl, Louisa, who comes from a lower-class family. Through a series of bad luck, she ends up a caretaker for a handsome and wealthy quadriplegic who now uses a wheelchair after an accident. This book follows their relationship as it grows and eventually ends, leaving the reader to sort our emotions that go deeper than average circumstances. If you don't have time for all the books on this list, you can catch a watered-down version of this book as a movie.
LaToya, one of our excellent Digital Delivery Managers, says "It's a very captivating, romantic and fairly quick read that uniquely highlights how two people, who initially have absolutely nothing in common, can love each other so much that they will do whatever to make the other happy, even if that means having their heart broken".
"The Tipping Point" by Malcom Gladwell
Recommendation by Ann-Marie Saucier-Gnall
A captivating informative read that focuses on the "stickiness factor" that causes trends to begin, rise, and infect much of any given group of people. Gladwell explains the 3 distinct sets of individuals involved in the process of a tipping point. He also examines traditional models such as the "S-Curve" which follows the life cycle of a product or idea's popularity. Maxwell describes the tipping point as a 'magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire' and explains to the reader how to get there. This book covers examples in fashion trends, direct mail, health issues, and religious communities to show readers what influences make things trend wide scale. If you have ever wanted to spread an idea, message, or product, this must go in your pool bag.
Ann-Marie, an Unleashed Technologies Delivery Manager, says, "It goes into how little things triggered whole new waves of trends. It's mainly marketing focused, but it is interesting overall as well to see how trends are triggered and patterns and how it can apply to everyday tasks, projects and ideas".
There are so many good books to read but not enough summer days. Everyone has felt the pressure of standing in a bookstore or library or on a Kindle gazing at thousands of titles, not knowing what to pick. We hope that the Unleashed Technologies team will save you from that moment this summer. Our list is packed with great reads.
It was difficult for us to choose just a few titles. If you get through these and are looking for more or just want more options, here is a list of other nominees suggested by our team.
- Seeing Carter by Leah Shepherd – Fiction - Youth
- The Genius Plague by David Walton – Fiction – Science Fiction
- The Broken Earth Trilogy Books by N.K Jemisin – Fiction – Adventure/ Science Fiction
- Algorithms of Oppression: How Search Engines Reinforce Racism by Safiya Noble – Non-Fiction
- The Tao of Pooh by Bengamin Hoff – Non-Fiction
- Getting to Yes by Roger Fisher and William Ury – Non-Fiction
We hope you find time to relax, refresh, and enjoy reading this summer.