Reading magazine articles on the web is different than delivering content in a print format. By addressing this simple fact upfront, magazines have an opportunity to still provide a unique experience on the web and other digital delivery platforms.
The very restricitions of a magazine are what make it possible to uniquely tailor each article. From the page count, to the maximum amount of artices allowed and the pliability of a static delivery mechanism magazines truly provide a unique experiece to every article in the magazine. But what happens when publishers lose control in the ways people read their content? When restrictions leveraged as advantage are removed?
The answer usually starts with a substantial amount if internal arguements from editors. Very poor delivery of your content online will degrade the value of it and not keep the attention of your audience. As a key challenge many magazine publishers also struggle with an effective way of getting their content online without consuming many many hours and assigning staff directly to the process.