I wanted to put up a blog post for everyone that's made the investment  into a new corporate website and isn't sure if it's producing the ROI they expected on purchase. The first rule of thumb to remember is a website much like a web application, is never done. It continues to grow and evolve as your business changes or you get additional feedback from your client base. The purpose of any website (especially in the small to mid sized businesses) is to usually automate resource sharing with clients and convert new visitors to clients.

Launch List LogoDuring our last team meeting one of our developers ran into this simple checklist for companies and web firms rolling out new projects. The tool is simply designed to provide you with a comprehensive check list of items that any small business needs before launching their new web presence.

As everyone moves to the web regardless of industry we quickly learn that there is a very big difference between trying to get contact or conversion for a service company soliciting business to business solutions and a business to consumer company trying to convert on product. When you're selling to consumers it's typically an easier conversion process as the price entry for whatever you may be offering is substantially lower than selling services to a business.

Software As A Service ImageIt's been a long time since the model of Software As A Service (SaaS) hit the scene and you'll hear many split opinions on it based on business philosophy, personal experience of successes/failures. When looking at this subject you need a particular pair of lenses for it to make sense. I'm including a basic guideline of when Unleashed Technologies, LLC thinks software as a service makes sense and when it doesn't.

Google Chrome has just overtaken Safari as the 3rd most-popular browser in the US. This finding comes from StatCounter, an analytics company which aggregates stats from over 3 million websites.

Very often the biggest hurdle in making the plunge into creating an effective web presence is the evaluation of how important it truly is. Many people view a website as a brochure center to let people gather contact information and explain services. Even industries still not fully adopted to the web will eventually see they're methods of connection for future and existing clients migrate this way. This is a good thing! The web provides strong statistical tracking in which you can manage campaign effectiveness and by using your website as the focal point for more traditional marketing efforts such as print, tv, and radio your able to get a better understanding of how well those campaigns really did.

As many of you know we regularly work with Blue Corona as an SEO/SEM partner to consistently deliver powerful results to our clients. Blue Corona is putting on a terrific seminar and workshop for business owners to learn and implement search engine optimization (SEO) strategies for their organization. What I thought was particularly cool about the course offering was that it's limited to 6 seats where all attendees are in non-competing industries.  This is an all day seminar and I've included the date with additional information about it.

I see it all to often. A new project starts (of any size) and everyone is fired up. The staff is excited, the clients are thrilled to get a new web presence that accurately portrays their business, and everyone is looking towards the future of making the web a central point for terrific ROI. Then it happens...

The designs are approved, functionality is completed, everything is done except for the content....

More and more of us are doing business without ever meeting our service providers face-to-face. There’s one common stumbling block that can hinder any deal, and that’s the issue of trust.

Trust me, I'm Lying

Here are five simple steps that have helped us to build trust online.