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In Episode 2 of Unleashing the Interwebs, Michael Spinosa addresses an issue that affects many growing organizations - competing web presences. Whether its different divisions in an organization, a special event, or any other initiative that doesn't fit neatly within the current website, many organizations choose to build (and manage) sites beyond their main corporate website. This decision can have repercussions that affect SEO, branding and usability. This episode, part one of the series, identifies the top three questions every organization must consider before making the decision for or against multiple web presences.


Recently, the Nonprofit Marketing Guide released the Nonprofit Communication Trends for 2012 (see inforgraphic below). What is interesting in this report is that the website continues to be the number one communication channel for the nonprofits polled with a full 68% reporting back that it is very important to their outreach - followed only by email. It is no surprise then that one of the top initiatives that nonprofit marketers reported as being most excited about was investing in a new website.  


With the continued rise of eTailing and consumer online spending, you would think that in-store (or offline) purchases would be slowing, right? Not entirely. Though online purchasing is indeed on the rise, 90% of consumers in a recent poll (illustrated in the infographic below) reported that a physical store is still very important . A new trend is emerging where consumers are researching online for purchase offline, referred to as ROPO. More and more online eTailers are providing ROPO capabilities through their website so that their customers can enjoy all of the convenience of online shopping AND in-store shopping. So, how can you help your customers make the best purchase decision and actually make that purchase in your store? Here are a few ideas for offering your customers what they want - online and offline:

Early on the week of January 23rd, 2012, Google announced a substantial change to their privacy policy across most of their applications. You can read it here. In a nutshell, Google now makes it very clear that that they will collect your name, address, telephone, IP address, device information, location, browser information, search results, and Gmail messages to associate them with one master account. This new privacy policy is a big step because it allows all of Google's applications to share your information liberally. By doing this, Google will know exactly who you are whenever you use its products.

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The “Social Media” module for the Drupal 7 platform is a great tool for website admins to take full advantage of social network integration. It helps connect your website with social media sites such as Twitter, Facebook, Myspace, digg, Linked In, and Google+, just to name a few. Lending you total control over commanding your centralized hub of profile information as well as powerful options for utilizing widgets and plug-ins such as follow, like, and share buttons, it is easy to see why it has its advantages. Follow me on a quick walk-through to get started using this powerful tool today!

Many Non-Profits have a hard time establishing a consistently visited web presence. There are many attributes that contribute to this but perhaps the most important is the relation of different content types (i.e. - Video, Blog Posts, Articles, Research, etc).

Most people when visiting a website whether direct or through search already know what they are looking for. In that process they want as much content pertaining to their inquiry and your ability to deliver will decide how often they return to your website. This is particularly true when your non-profit is focused in a much defined mission such as breast cancer, military topics, or the construction industry as a few examples.

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Reading magazine articles on the web is different than delivering content in a print format. By addressing this simple fact upfront, magazines have an opportunity to still provide a unique experience on the web and other digital delivery platforms.

The very restricitions of a magazine are what make it possible to uniquely tailor each article. From the page count, to the maximum amount of artices allowed and the pliability of a static delivery mechanism magazines truly provide a unique experiece to every article in the magazine. But what happens when publishers lose control in the ways people read their content? When restrictions leveraged as advantage are removed?

The answer usually starts with a substantial amount if internal arguements from editors. Very poor delivery of your content online will degrade the value of it and not keep the attention of your audience. As a key challenge many magazine publishers also struggle with an effective way of getting their content online without consuming many many hours and assigning staff directly to the process.

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Social networking is more than just a buzzword these days. It's almost an essential tool for interacting with your clients, creating a larger base of customers, and spreading your brand by word of mouth. Even though most companies from large to small have all heard about social networking, very few know what to do with it. There are a lot of ways to abuse social networking, a lot of ways to annoy your customers and turn them off. If you step into the social stratosphere without a careful plan of attack, you could actually make things worse for your company. It's a double edged sword: what will bring you closer to customers can also push you further away from them.

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Once again we are witnessing the game change before our eyes. Whether you are a web designer or a web developer, you can't help but get excited when you consider the possibilities of HTML 5. From advanced animations and 3d effects to data presentation and interactive application interfaces, it's no surprise companies like Adobe © are putting heavy focus on developing new concepts and powerful tools to command this new weapon of mass attraction. Will HTML5 Replace FLASH?

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Let's not kid ourselves when we say that the conversion of visitors to clients (on the web) for service firms greatly differs from that of a product or retail company. The very nature of service work is a direct connection of intellectual capability coupled with a personal acceptance that is hard to create on the web. The question then becomes how do we create that one to one relationship on the web. Let's look at some of the challenges first.