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Bringing print content online is no longer the laborious challenge it once was before Web 2.0. This is because today’s websites are more powerful than they have ever been, but, with that power comes greater expectations. Today’s website visitors expect easy content access from publishers they visit online regardless of access method or connectivity. In order to accomplish this several web development pieces need to be utilized.


Mobile is becoming an increasingly important driver of growth in ecommerce. Currently, the mobile commerce market size is estimated at 40 billion USD. Mobile visits account for one-third of the traffic on top ecommerce sites. Retail outlets are also getting more and more visitors who do their research using mobile before visiting or during shopping.


The holiday shopping season is upon us and some of the best eCommerce sites are already rolling out their holiday marketing strategy aimed at bringing customers to their store and through their checkout process. Last year’s biggest eCommerce day, Cyber Monday, saw $1.735 billion dollars change hands from desktop computer users to eCommerce stores - an 18% increase from the year before.


A few of us from Unleashed Technologies are attending Adobe MAX to strengthen our knowledge of the Adobe Creative Cloud and Digital Publishing Suite solutions. At today's general session, Adobe provided a visually stunning and knowledge-packed two-hour session to outline the new upgrades it's making to "combine the physical and digital design worlds". If you have a couple hours, I highly recommend that you grab some popcorn and watch the "Adobe Magic", as the company calls it, unfold. If you don't have that kind of time, allow me to recap three cool new features that struck me as game-changing. There are certainly more and I'm not even beginning to touch the surface, but these are my favorites.


If you’ve decided to redesign your website, you may be tempted to jump right into compositions and get that new design launched. Not so fast. Throughout the redesign process, there are several steps along the way where you should leverage user experience testing to ensure the redesign is effective and meets its stated goals.


As a marketer, life would be much simpler if you could simply speak directly to every person who comes to your website, ask them questions and point them in the direction they want to go, wouldn’t it? While this level of personalization might be possible, one item you should have in your online marketing toolkit is the ability to use geolocation by IP.


Did you know that electronic commerce (eCommerce) is responsible for more than $200 billion dollars changing hands every year? In fact, the WSJ believes that number will balloon to $327 billion by 2016. If you’d like to capitalize on this trend and add eCommerce functionality to your Drupal website - whether it is a blog, community, or organization centerpiece - it can be done by utilizing several contributed modules.


When developing a website, there are so many different things to consider. From content to functionality to design, there is a lot that must be decided and a lot that can be overlooked. Membership-driven organizations have an additional level of complexity...


It's easy to get overwhelmed by the different choices available when selecting a web platform or content management system (CMS) for your nonprofit. Open source or proprietary? WordPress, Joomla, Drupal, Sitecore, DotNetNuke, Kentico...which one do you choose?