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If you’ve decided to redesign your website, you may be tempted to jump right into compositions and get that new design launched. Not so fast. Throughout the redesign process, there are several steps along the way where you should leverage user experience testing to ensure the redesign is effective and meets its stated goals.


In a market as competitive as footwear and apparel, an online shopping experience for any brand must be sharp, device friendly, and attention grabbing. The New Balance store has achieved just that with their recent store redesign. There are many factors that set this store design apart from competitors like Nike, Under Armour or Adidas.


There was a time not too long ago when it seemed that the coolest gadgets were the smallest. As technology advanced, we were able to jam more memory and power into smaller and smaller devices.


As we continue to gravitate towards a mobile focused culture, web site design companies are more encouraged to focus on creating a mobile-friendly experience for their site users. Many people still wonder why you need a responsive website and why mobile first responsive design is such a growing trend but there are several reasons to leverage it in web design.