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Bringing print content online is no longer the laborious challenge it once was before Web 2.0. This is because today’s websites are more powerful than they have ever been, but, with that power comes greater expectations. Today’s website visitors expect easy content access from publishers they visit online regardless of access method or connectivity. In order to accomplish this several web development pieces need to be utilized.


Mobile is becoming an increasingly important driver of growth in ecommerce. Currently, the mobile commerce market size is estimated at 40 billion USD. Mobile visits account for one-third of the traffic on top ecommerce sites. Retail outlets are also getting more and more visitors who do their research using mobile before visiting or during shopping.


With the number of mobile devices connecting to the internet rising everyday it is only a matter of time before more than half of the internet’s traffic will be coming from mobile devices. By the time that happens there will be hundreds of new devices and software being used to access and interact with websites like yours.


Today’s web development is rightly focusing in on mobile-first design because of the rise in the number of devices being produced and the quantity of mobile internet browsers. As smartphone technology has improved over the past few years so have end-user’s expectations about what they can accomplish while using their mobile device, from completing e-commerce transactions to collaborating on shared files.


When it comes to redesigning your website in this day and age, you simply must take the mobile user experience into account if you want your web presence to be successful. People no longer rely on using a desktop computer to browse the web. Now they can just whip out their smartphone and visit a site at a moment's notice.


A few of us from Unleashed Technologies are attending Adobe MAX to strengthen our knowledge of the Adobe Creative Cloud and Digital Publishing Suite solutions. At today's general session, Adobe provided a visually stunning and knowledge-packed two-hour session to outline the new upgrades it's making to "combine the physical and digital design worlds". If you have a couple hours, I highly recommend that you grab some popcorn and watch the "Adobe Magic", as the company calls it, unfold. If you don't have that kind of time, allow me to recap three cool new features that struck me as game-changing. There are certainly more and I'm not even beginning to touch the surface, but these are my favorites.