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When designing a Drupal website, there are few things you can do during the design process to make your site more user-friendly and consistent while also saving you a ton of time and heartache. It’s important to keep in mind how the Drupal theme structure works and how you want to architect your content so that you can leverage best Drupal website design practices for make your site as efficient as possible. Drupal allows for a ton of flexibility when it comes to customizing how you want your website to look and while this can be great, it is also easier to get carried away with bad design habits that will ultimately hurt you in the end.

Shameless self-promotion: I will be on the PHP Roundtable podcast February 22nd!  The show will cover GitHub, contributing to open source, and other related topics.  You can watch live or view the post-show recording on YouTube. 

Anyway, here’s this week’s roundup:


2014 will forever be remembered as the year eCommerce sales growth overtook retail sales growth in the United States. More and more people are comfortable purchasing items online and they’re doing so more often than ever before. If you’re in the business of eCommerce get ahead of the changing landscape and resolve to improve your online conversions in 2015 with a few key optimizations.


Jaymes Brown is a Junior Web Designer with Unleashed Technologies and has been with us since 2013. He works in both graphic and web design roles and currently leads our company's branding initiatives. He recently sat down with us to discuss topics ranging from Colored Pencils to Web Design.


Conversions are an integral benchmark to define and monitor because they are the reason your website exists. Conversions and conversion rates mean different things to different Administrators but they can be broadly defined as website visitors taking a specific action that is desired.


Colin O’Dell is a Lead Web Developer with Unleashed Technologies and has been with us since 2008. Colin has been developing websites since high school and he is a Magento Certified Developer. He recently sat down with us to discuss topics ranging from the Apple II-e to Symfony2.


Chris Ewing is a Senior Web and Media Account Executive with Unleashed Technologies and has been with us since September 2014. Chris is a video post-production expert and has earned Business Degrees from Towson University. He recently sat down with us to discuss topics ranging from eBusiness to Web Design.