Video

In this age of video search engines, social platforms, and streaming media players video has become the medium of choice. Consumers with exceedingly short attention spans are clammoring to access the overwhelming amount of video content that is produced on the web every day.

It's no secret that video is popular. A record 456.6M videos were watched in 2012 by more than 182M users. YouTube videos from Gangnam Style to political spoofs have reached national attention and chances are you watched at least a couple of videos online this year. Marketers are turning to videos now to engage online shoppers and prospects - and it's working.  SundaySky created the infographic below in their 2012 State of Online Video Report, which illustrates not only the rate of video consumption and the results that have been measured, but also some insight into where video is going in 2013. Namely, video is getting personal.  eRetailers are already seeing an increase in engagement and sales when online shoppers view relevant, short videos and the trend toward more personalized, educational content will only continue to increase.