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continuous_qualityLet's start here, I love branding. I always have, it’s a practice that has been about getting people to know you, and the better they know you, the more likely they are to empathize and react positively to your goals. This means, in a business sense, the more likely they are to purchase your product, or service.

 

user storiesUser Story Mapping or User Stories is a technique that focuses on flushing out details or use cases that are tangential to the main focus of any online activity. By applying user stories, the use case path turns into a tree with branches that comprise nuanced use cases that have varying degrees of value that can be added to the interaction.

Design Thinking: What You Need to Know - Part 1As companies seek more authentic, and meaningful relationships with their customers and employees, design professionals find themselves in a key position to help bridge the gap. According to Inc., Designers are the next generation of CEOs. Why? Well, because Designers are at the heart empathy dealers.

It’s Time to Ditch Your Homepage SlideshowOne of the most requested features on a website we receive is for a homepage slideshow. We get it - everyone has one. However, these slideshows are often one of the most ineffective ways to communicate information, and can greatly hinder your site’s overall impact.

Drupal 8 Admin User ExperienceThe Drupal 8 Admin User Experience can be frustrating at best. Luckily, there are a few simple improvements we can (and should) do as developers to polish the Drupal 8 Admin User Experience, make content creation more efficient, and help rid Drupal of any negative admin UI reputation.  

The Art of Consolidated FeedbackQuality Assurance (QA) is a critical part of every web project and initiative. It establishes that code fulfills business expectations through scope, as well as functions, performs and displays in accordance with the objectives set as the metrics for success.

Web Typography: Google Fonts, TypekitA while back, I wrote a post about the importance of custom fonts for a frontend theme. With the advancements in operating systems, font files and outlines and browsers, designers have more freedom and control than ever before with web typography.

Supernus Pharmaceuticals Site Chosen for W3 Silver AwardThe Academy of Interactive and Visual Arts (AIVA) recently announced winners of the 2016 W3 Awards, and Unleashed Technologies is proud to have been named a Silver Winner for its work on the Supernus Pharmaceuticals website initiative.

Creative Unleashed super heroes.At the 2015 ASAE Technology Conference & Expo, Unleashed Technologies and Bates Creative gathered information from over 86 association executives about their organization’s websites. Participating executives completed a brief, multiple choice survey that provided our team with candid feedback on a number of topics. We then compiled this data into an infographic to visually illustrate where trends appeared and what the group as a whole is considering in 2016.

Magento website modifications image.Maryland China is an eCommerce client with a simple, streamlined landing page that draws visitors into their wares with efficient navigation through a strong layout. They have coupled together several design and development essentials to maximize their website’s chance of capturing repeat visitors and sales.