User Experience | Unleashed Technologies
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What Are Cinemagraphs?In my search of cool visual techniques for enhancing the user experience of websites, I came across the phenomenon that is the cinemagraph. With the massive influence that video implementation on the web is having with background videos and embedded video, it’s clear that animation is a huge attention-grabber and will resonate with site visitors. 

The Art of Consolidated FeedbackQuality Assurance (QA) is a critical part of every web project and initiative. It establishes that code fulfills business expectations through scope, as well as functions, performs and displays in accordance with the objectives set as the metrics for success.

Web Typography: Google Fonts, TypekitA while back, I wrote a post about the importance of custom fonts for a frontend theme. With the advancements in operating systems, font files and outlines and browsers, designers have more freedom and control than ever before with web typography.

Supernus Pharmaceuticals Site Chosen for W3 Silver AwardThe Academy of Interactive and Visual Arts (AIVA) recently announced winners of the 2016 W3 Awards, and Unleashed Technologies is proud to have been named a Silver Winner for its work on the Supernus Pharmaceuticals website initiative.

Creative Unleashed super heroes.At the 2015 ASAE Technology Conference & Expo, Unleashed Technologies and Bates Creative gathered information from over 86 association executives about their organization’s websites. Participating executives completed a brief, multiple choice survey that provided our team with candid feedback on a number of topics. We then compiled this data into an infographic to visually illustrate where trends appeared and what the group as a whole is considering in 2016.

Magento website modifications image.Maryland China is an eCommerce client with a simple, streamlined landing page that draws visitors into their wares with efficient navigation through a strong layout. They have coupled together several design and development essentials to maximize their website’s chance of capturing repeat visitors and sales.

Drupal publication image.Drupal is a web content management system (CMS) that configures your website files to its database(s) and wraps everything together within a theme for endusers to access. While numerous CMSs can be used Drupal is, as of the writing of this post, the third most popular option behind WordPress and Joomla! with a 5% market share.

508 Compliance508 Compliance is an amendment to the Rehabilitation Act of 1973 that outlines requirements Federal agencies must meet to make their electronic and information technology accessible for people with disabilities. However, since it was enacted in 1998, more and more non-Federal websites have begun implementing development changes to ensure their content is accessible by as many people as possible.

Online ConversionsAn online conversion is when a website visitor takes a specific action that you, the website’s administrator, want. Successful websites, not just eCommerce stores, track online conversions and make concerted efforts to increase their conversion rate. An online conversion could be as simple as submitting a Contact form or as complex as completing a transaction using PayPal.

Many nonprofit organizations' websites struggle to keep up with their online conversion goals at various times throughout a calendar year. They may only receive substantial amounts of traffic at a specific time of year or they may only convert regularly after a large PR campaign.