Trends | Unleashed Technologies
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Defining Trackable Metrics for Membership Associations OnlineMembership driven associations need to make sure they establish metrics to ensure a successful online effort during the entire life span of a web property after its launch.

 

Three Digital Transformation Challenges You Can Solve TomorrowA digital transformation can be more challenging than ever with an ever-changing landscape. That’s why understanding some avoidable traps can help you through your next big initiative on the web by overcoming some difficult tasks.

ASAE Annual MeetingUnleashed Technologies recently joined over 4,700 participants at the 2016 ASAE Annual Meeting & Exposition in Salt Lake City. For our firm’s second appearance participating as an exhibitor, we decided to offer attendees insight into how association professionals view their organization’s digital landscape by completing a brief survey at our booth.

AM&P Annual Meeting in DCAt Unleashed Technologies, we couldn’t think of a better idea than bringing clarity to the publishers of AM&P about their industries’ online landscape while simultaneously helping to battle childhood with donations to The Literacy Lab.

In Defense of FearFear is a strong emotion; one we tend to avoid or, at the very least, one we do our best to rid ourselves of when its presence is felt. Fear can often be debilitating for some, stress inducing for many more, and a major source of anxiety for most, if not all. It’s easy to justify why we would want to limit our encounters with fear; however, over the years of dealing with my fair share of fears, particularly as it pertains to my career, I’ve come to the conclusion that there is a lot wrong with how we perceive it as an emotion. 

What Are Cinemagraphs?In my search of cool visual techniques for enhancing the user experience of websites, I came across the phenomenon that is the cinemagraph. With the massive influence that video implementation on the web is having with background videos and embedded video, it’s clear that animation is a huge attention-grabber and will resonate with site visitors. 

The Art of Consolidated FeedbackQuality Assurance (QA) is a critical part of every web project and initiative. It establishes that code fulfills business expectations through scope, as well as functions, performs and displays in accordance with the objectives set as the metrics for success.

Web Typography: Google Fonts, TypekitA while back, I wrote a post about the importance of custom fonts for a frontend theme. With the advancements in operating systems, font files and outlines and browsers, designers have more freedom and control than ever before with web typography.

Creative Unleashed super heroes.At the 2015 ASAE Technology Conference & Expo, Unleashed Technologies and Bates Creative gathered information from over 86 association executives about their organization’s websites. Participating executives completed a brief, multiple choice survey that provided our team with candid feedback on a number of topics. We then compiled this data into an infographic to visually illustrate where trends appeared and what the group as a whole is considering in 2016.

Web Design Trends image.As the infinite web continues to evolve, various new trends in web design keep surfacing and redefining the way that websites are designed and viewed by online visitors. With today's culture revolving so much around the use of mobile devices, along with the high demand for finding information quickly and the new capabilities of HTML5 and CSS3, the online landscape has certainly changed in the past several years.