Social Media | Unleashed Technologies
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In this age of video search engines, social platforms, and streaming media players video has become the medium of choice. Consumers with exceedingly short attention spans are clammoring to access the overwhelming amount of video content that is produced on the web every day.


Joseph Esrig is a Developer with Unleashed Technologies and he has been with us since 2013. Joseph holds a Masters Degree in Computer Science from Johns Hopkins University and recently sat down with us to discuss topics ranging from BASIC to Social Media.


When considering what platform works best for nonprofit websites Drupal often comes up as the top choice. This is in part because the open source software is perfect for projects without large development budgets and yet can also accommodate any amount of customization your organization might require. Nonprofits like the Marine Corps Association and Foundation, Reserve Officers Association, and United States Naval Institute have chosen Drupal to manage their website and content, including online magazines, as they expand their global reach. 


Did you know that electronic commerce (eCommerce) is responsible for more than $200 billion dollars changing hands every year? In fact, the WSJ believes that number will balloon to $327 billion by 2016. If you’d like to capitalize on this trend and add eCommerce functionality to your Drupal website - whether it is a blog, community, or organization centerpiece - it can be done by utilizing several contributed modules.

This week we have a collection of new/upcoming releases to be aware of as well as the breadcrumb types that more than half of eCommerce sites are getting wrong. There's a lot of information out there enjoy this week's roundup. 

 

General

 

In today's world, social media is everywhere. Your grandmother is on Facebook, you follow your friends' vacation photos on Instagram, and you may have more than one board on Pinterest of things you'd either like to make or have. It's that last point that online retailers are starting to take note of and one that you should consider as well as you make plans for your website.


One of the biggest question clients ask is how to improve their site’s visibility on search engines. The concern is even greater with online storeowners. Products from their store appearing high in the search results lead to an increase in visitors and sales. Millions of online users are searching for products, topics and interests utilizing the most popular search engines including Google, Yahoo, and Bing. These search engines depend on proper markup and formatted content on sites in order to direct users to the best results. There are several things companies can do to improve their ranking or position in search results for free. One major aspect to consider is your site schema or markup and how a search engine understands it.

HTML Formatting Doesn’t Cut It

Good HTML formatting helps control how browsers actually render content on a page, but a little more is needed in order to tell a search engine crawling the site exactly what the content represents. Additional vocabulary and microdata is needed to provide Google, Bing and other more detail. A search engine will have a limited understanding of page content, but microdata clarifies the exact topic of the content.


In a recent study published by Internet Retailer, 55% of shoppers who signed into retail websites used Facebook - up from 41% last year. This is part of a growing trend for people to use one social profile as their persona online and their preference to be able to have what is essentially a single sign on to manage the many different sites where they have accounts. The study also found that while the majority of retail site visitors did use Facebook, Twitter, Yahoo, AOL and other profiles were also used to access those sites.


One aspect of an online store that really sets it apart from others is the user shopping experience. There are several elements that can be incorporated into a store that allows shoppers to interact closely with the available items and with fellow shoppers. A deeper shopping experience will keep users involved and eager to explore everything the site has to offer. User accounts, social sharing capabilities, image galleries, product reviews and commenting, and other interactive tools create a dynamic user experience that will keep conversions high and allow a store to grow.