How to Determine the Right RFP Process for Your CompanyIt’s very common practice to send out RFPs when your organization is looking to make the next evolutionary leap in web technology. But is it really best to send out an RFP to the world?

Supernus Pharmaceuticals Site Chosen for W3 Silver AwardThe Academy of Interactive and Visual Arts (AIVA) recently announced winners of the 2016 W3 Awards, and Unleashed Technologies is proud to have been named a Silver Winner for its work on the Supernus Pharmaceuticals website initiative.

Cyber Monday blog post image.With the holiday shopping season’s biggest day, Cyber Monday, less than a month away, it's time for eCommerce stores to review their configurations and make a few key optimizations to benefit from this busy time of year.

2014 will forever be remembered as the year eCommerce sales growth overtook retail sales growth in the United States. More and more people are comfortable purchasing items online and they’re doing so more often than ever before. If you’re in the business of eCommerce get ahead of the changing landscape and resolve to improve your online conversions in 2015 with a few key optimizations.

Mobile is becoming an increasingly important driver of growth in ecommerce. Currently, the mobile commerce market size is estimated at 40 billion USD. Mobile visits account for one-third of the traffic on top ecommerce sites. Retail outlets are also getting more and more visitors who do their research using mobile before visiting or during shopping.

Last week, Forrester released a new report that detailed the rate of growth for the eCommerce industry for the next five years, estimating a compound annual growth of 9%. This increase in online retail sales, which closed out 2012 at $231B is anticipated to rise to $262B in 2013 and continue through 2017 where Forrester predicts it will hit $370 Billion. There are two factors cited as the drivers of this growth...

In a recent study published by Internet Retailer, 55% of shoppers who signed into retail websites used Facebook - up from 41% last year. This is part of a growing trend for people to use one social profile as their persona online and their preference to be able to have what is essentially a single sign on to manage the many different sites where they have accounts. The study also found that while the majority of retail site visitors did use Facebook, Twitter, Yahoo, AOL and other profiles were also used to access those sites.

There has been a lot of talk about Cyber Monday for online merchants, but the eTail holiday season truly kicks off right after the Thanksgiving dishes are put away on Thursday and continues through the weekend in what has been dubbed the Cyber Five. This year, eCommerce sites saw a significant increase in sales over last year during that time with comScore reporting a 32% increase over 2011 for shopping on Thanksgiving day. As an online retailer, it's important to take note of this upward trend and consider the drivers of online spending as well as what people were buying to help increase your profits for this and coming holiday seasons.

The holiday season is upon us again and the important day that kicks everything off is close at hand – Black Friday. The day after Thanksgiving has traditionally become the first day of the Christmas shopping season. Retailers all over the country capitalize on this traditional day by heavily targeting shoppers with advertising and discounts. For an online retailer, this is one of the most important days of the year. Below are some tips for preparing your store for the rush and making the most out of Black Friday.

Too often when people think of developing their websites for mobile, they limit that thinking to smartphones. In fact, tablet use is not only on the rise, but for eCommerce site owners out there, online shopping via these devices has risen significantly in the past year while desktop use has dropped. In March 2012 alone more than 40 million Americans visited Amazon via tablet or smartphone. A recent Adobe study showed that one tablet generates as many website visits as four smartphones.