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Recently, the Nonprofit Marketing Guide released the Nonprofit Communication Trends for 2012 (see inforgraphic below). What is interesting in this report is that the website continues to be the number one communication channel for the nonprofits polled with a full 68% reporting back that it is very important to their outreach - followed only by email. It is no surprise then that one of the top initiatives that nonprofit marketers reported as being most excited about was investing in a new website.  


All over the country non-profits and associations are moving to the Drupal platform. Many move as they see others forge the path and admire the powerful web presences being created on the Drupal platform. The non-profit industry is probably one of the most saturated in different options for locally installed and Software as a Service (SaaS) based content management solutions tailored to the industry. These are all relatively inexpensive solutions, so why does an enterprise open source solution like Drupal continue to lead the way and be responsible for the most highly revered non-profit websites in the country?

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Non-Profits live and die by the Request for Proposal (RFP), but there is a better way to help control your costing when talking about managing the web. RFP's by their very nature focus on a "scope of work" or a well defined project that clearly has a beginning and an end. The truth is that the web has become so dynamic that it never stops evolving and there is no end to the project. In addition, many non-profits provide an RFP structure that isn't necessarily in line with what they ultimately want.

Many Non-Profits have a hard time establishing a consistently visited web presence. There are many attributes that contribute to this but perhaps the most important is the relation of different content types (i.e. - Video, Blog Posts, Articles, Research, etc).

Most people when visiting a website whether direct or through search already know what they are looking for. In that process they want as much content pertaining to their inquiry and your ability to deliver will decide how often they return to your website. This is particularly true when your non-profit is focused in a much defined mission such as breast cancer, military topics, or the construction industry as a few examples.

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I've had the pleasure of speaking with many subscription based and non-profit organizations that have a focus on providing unique content to their constituents. In particular Unleashed Technologies, LLC has had the opportunity to focus on several different forms of publications groups.

Unleashed Technologies, LLC is excited to announce the launch of FEMA's website, www.femaflavor.org. The non-profit association, Flavor and Extract Manufacturers Association of the United States, is comprised of flavor manufacturers, flavor users, flavor ingredient suppliers, and others with an interest in the U.S. flavor industry. They were founded in 1909 and are the national association of the U.S. flavor industry.

For Part 3 of this series we will be getting into what tools and modules can be used to create an intranet of committees using Drupal and civiCRM

For this we will be going over how Drupal can be used to create an intranet with access to membership directories and provide individual group pages for each committee within your organization, with the ability to subscribe to messages organize events and share documents.

Blog Header ImageIt just keeps getting tougher for non-profits as the expectations for resource availability becomes higher and higher.


Continuing from part one of Creating the ultimate non-profit solution using Drupal and CiviCRM, this tutorial will cover using the main civiEvents, civiMember and civiContribute. To manage your non profit better using drupal.

The landscape of open source and the available technologies continues to change on a monthly (if not daily) basis. Trying to keep track of it all can be a bit overwhelming as you'll quickly run into an unbelievable amount of solution offerings that are free for your continuing development and site management. Unlike many other sectors of technology the web continues to be evolving so fast that all solutions are not created equal with small differences to focus on particular functionality or business verticals.