Conversions are an integral benchmark to define and monitor because they are the reason your website exists. Conversions and conversion rates mean different things to different Administrators but they can be broadly defined as website visitors taking a specific action that is desired.

Today’s best websites are robust and responsive environments that empower end-users to fulfill their needs easier and more quickly than ever before. Nonprofit publications can harness the power of content management systems (CMSs) to get their content online and in the hands of interested readers worldwide.

When considering what platform works best for nonprofit websites Drupal often comes up as the top choice. This is in part because the open source software is perfect for projects without large development budgets and yet can also accommodate any amount of customization your organization might require. Nonprofits like the Marine Corps Association and Foundation, Reserve Officers Association, and United States Naval Institute have chosen Drupal to manage their website and content, including online magazines, as they expand their global reach. 

Drupal’s free Content Management System solution has been popular with non-profit organizations for years because of its accessibility and expandability. Last month the Drupal Community was introduced to Drupal 8 by founder Dries Buytaert DrupalCon Austin 2014 and he spoke about the open-source-software’s dedication to providing developers and their organizations with the most progressive Content Management System available through a General Public License.

If your organization is like most, you have a to do list as long as your arm, but nowhere near enough people or resources to accomplish everything. Your website can either be a source of stress – requiring manual effort to sync data and complete work flows – or it can be an asset – automating membership updates and donation information and helping you to advance your mission on a broad scale.

It's easy to get overwhelmed by the different choices available when selecting a web platform or content management system (CMS) for your nonprofit. Open source or proprietary? WordPress, Joomla, Drupal, Sitecore, DotNetNuke, Kentico...which one do you choose?

Check out the video below to get tips from our web development and design experts, Ben Thomas and Matt Curtin, on how you can make some simple changes today to improve your nonprofit's website. These tips are designed to be easy and fast to implement and will also improve your ability to engage with your audience online and off.

All over the world people are looking to understand more about the latest major shift in the online landscape, which is being loosely named as Web Experience Management (WEM). You’ll find many competing buzzwords for the space that this term inhabits, including digital customer experience, digital experience management and web engagement management.

In a recent article by Kivi Leroux Miller, "You Might Need New Tech More than New Staff," she shares her research for an upcoming book and makes the assertion that, "organizations that are most successful at using content to engage their communities consider the combination of a good CRM (customer relationship management software), CMS (website content management system), email and e-commerce technology to be just as important to their success as having thoughtful and creative staff members who can write well." In our work developing content management platforms for nonprofits, we have found this to be true. Talent is definitely essential, but a strong, highly integrated platform from which you can manage communications and membership data will ensure that even a limited staff can reach their goals. 

The Nonprofit Marketing Guide recently released the results of its survey of Nonprofit communicators and while the results aren't necessarily shocking, it does serve to validate that what we've seen among our clients:

  • The website is the number one communication channel for most nonprofits
  • Nonprofits are continually asked to do more with less
  • Donor acquisition and community engagement are top priorities for nonprofits