Mobile | Unleashed Technologies
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Digital Publishing Solution image.This past week Unleashed Technologies had the opportunity to join Adobe in their New York City office for a two day event revolving around the enterprise value of Adobe’s Digital Publishing Solution (DPS). For two days we focused on DPS and learned the ins-and-outs of the new software from several of Adobe’s top engineers.

Mobile application and responsive web design.If your organization has a responsive website you may not be thinking about investing in a mobile application that is available through the App Store, Google Play, or Windows Store. However, writing a mobile application off as redundant because your organization already has a responsive website is both incorrect and heedless.

Hand holding a mobile device with applications.If your organization has a responsive website you may not be thinking about investing in a mobile application that is available through the App Store, Google Play, or Windows Store. However, writing a mobile application off as redundant because your organization already has a responsive website is both incorrect and heedless.

Google hasn’t been hiding the fact that it has made significant changes in the new algorithm it’s launching today.  Many are referring to this algorithm update as ‘mobilegeddon’ because of the impact it’s expected to have on websites that aren’t mobile friendly. Previous updates to the algorithm, such as Panda, affected approximately 11% of sites and caused a significant stir in the online community as the rankings for major brands were affected.

When designing a Drupal website, there are few things you can do during the design process to make your site more user-friendly and consistent while also saving you a ton of time and heartache. It’s important to keep in mind how the Drupal theme structure works and how you want to architect your content so that you can leverage best Drupal website design practices for make your site as efficient as possible. Drupal allows for a ton of flexibility when it comes to customizing how you want your website to look and while this can be great, it is also easier to get carried away with bad design habits that will ultimately hurt you in the end.


Mobile is becoming an increasingly important driver of growth in ecommerce. Currently, the mobile commerce market size is estimated at 40 billion USD. Mobile visits account for one-third of the traffic on top ecommerce sites. Retail outlets are also getting more and more visitors who do their research using mobile before visiting or during shopping.


With the number of mobile devices connecting to the internet rising everyday it is only a matter of time before more than half of the internet’s traffic will be coming from mobile devices. By the time that happens there will be hundreds of new devices and software being used to access and interact with websites like yours.


Today’s web development is rightly focusing in on mobile-first design because of the rise in the number of devices being produced and the quantity of mobile internet browsers. As smartphone technology has improved over the past few years so have end-user’s expectations about what they can accomplish while using their mobile device, from completing e-commerce transactions to collaborating on shared files.


When it comes to redesigning your website in this day and age, you simply must take the mobile user experience into account if you want your web presence to be successful. People no longer rely on using a desktop computer to browse the web. Now they can just whip out their smartphone and visit a site at a moment's notice.