Loading...


The number of people using smartphones to shop and make purchases continues to grow. In fact, a recent study showed that 38 million Americans admitted they shop online while *ahem* otherwise indisposed, and 9 million claim to have shopped during business meetings. With all of this mobile commerce taking place, here are some of the trends you should watch for when designing your site and delivering content to your customers:


Last week, Forrester released a new report that detailed the rate of growth for the eCommerce industry for the next five years, estimating a compound annual growth of 9%. This increase in online retail sales, which closed out 2012 at $231B is anticipated to rise to $262B in 2013 and continue through 2017 where Forrester predicts it will hit $370 Billion. There are two factors cited as the drivers of this growth...


In a recent article by Kivi Leroux Miller, "You Might Need New Tech More than New Staff," she shares her research for an upcoming book and makes the assertion that, "organizations that are most successful at using content to engage their communities consider the combination of a good CRM (customer relationship management software), CMS (website content management system), email and e-commerce technology to be just as important to their success as having thoughtful and creative staff members who can write well." In our work developing content management platforms for nonprofits, we have found this to be true. Talent is definitely essential, but a strong, highly integrated platform from which you can manage communications and membership data will ensure that even a limited staff can reach their goals. 


I'm always on the lookout for exciting ideas and new technologies to broaden my knowledge of web development and design. Each week, I'll be posting links to articles on development, design and other miscellanious information that I find interesting. What follows are the highlights of the links I've recently discovered. I hope you find them as useful as I did.


I'm always on the lookout for exciting ideas and new technologies to broaden my knowledge of web development and design. Each week, I'll be posting links to articles on development, design and other miscellanious information that I find interesting. What follows are the highlights of the links I've recently discovered. I hope you find them as useful as I did.


There has been a lot of talk about Cyber Monday for online merchants, but the eTail holiday season truly kicks off right after the Thanksgiving dishes are put away on Thursday and continues through the weekend in what has been dubbed the Cyber Five. This year, eCommerce sites saw a significant increase in sales over last year during that time with comScore reporting a 32% increase over 2011 for shopping on Thanksgiving day. As an online retailer, it's important to take note of this upward trend and consider the drivers of online spending as well as what people were buying to help increase your profits for this and coming holiday seasons.


The holiday season is upon us again and the important day that kicks everything off is close at hand – Black Friday. The day after Thanksgiving has traditionally become the first day of the Christmas shopping season. Retailers all over the country capitalize on this traditional day by heavily targeting shoppers with advertising and discounts. For an online retailer, this is one of the most important days of the year. Below are some tips for preparing your store for the rush and making the most out of Black Friday.


Perhaps one of the largest ongoing challenges for enterprise level web sites is the need for rigorous quality assurance testing. If you're the CEO, Web Manager, or Marketing Director for a company that has highly functional web properties, then you're no stranger to our old friend "QA". This can be one of the most frustrating processes for any project because seemingly if you're deep in quality assurance your project has made it through the initial development phases and is close to the finish line. I thought it would benefit newbies and veterans alike to give you a run down of what to expect as you head into the quality assurance phase of your project.


It's not yet Halloween and the first holiday commercial has already hit the air waves. Though you're still six weeks out from Thanksgiving, now is the time to ensure that your eCommerce website is ready for the spike in online activity that typically commences on Cyber Monday.


The usability and perceived security of your checkout process can be the difference between abandonment and sales. A recent study by Smashing Magazine explores the current state of eCommerce checkout design for the top 100 grossing eCommerce website. They uncovered some interesting findings that will help you to determine if you need to make some changes in order to reduce your abandonment rate. Here are some of the highlights: