Fullpage.js blog post image.With the modern web constantly demanding more visual interaction for its visitors to keep them engaged in the ever-evolving online landscape, new plugins and frameworks are being developed to aid in the creation of such experiences.

As a marketer, life would be much simpler if you could simply speak directly to every person who comes to your website, ask them questions and point them in the direction they want to go, wouldn’t it? While this level of personalization might be possible, one item you should have in your online marketing toolkit is the ability to use geolocation by IP.

When considering mobile options for your website, there are a lot of ways you can choose to go. Graceful degradation web design is one strategy you may be considering to make your website usable on mobile devices. In this blog post, we’ll take a look at the impact of choosing graceful degradation for your website’s mobile design and when you should choose a different design tactic.

By now, you probably know that slow site load times can negatively impact conversion rates on your eCommerce site. Expectations for fast site responses are so high that customers will start to leave your site after waiting just one second.