As the infinite web continues to evolve, various new trends in web design keep surfacing and redefining the way that websites are designed and viewed by online visitors. With today's culture revolving so much around the use of mobile devices, along with the high demand for finding information quickly and the new capabilities of HTML5 and CSS3, the online landscape has certainly changed in the past several years. Below are a few of the current trends that are ruling the web.
This may very well be the most important and the most prominent trend on the list considering the impact that smartphones and other mobile devices are having on the way we surf the web today. Responsive web design is the primary force behind the mobile design movement, using media queries and percentages for sizing and spacing in order to make page content conform to specific screen sizes when the browser window is resized. Mobile design has become so important that Google now takes mobile optimization into account when ranking pages for search listings.
Video backgrounds are showing up more and more with the improvements to HTML5 video making them very easy to implement. Visual movement is a major attention-grabber on websites and a great way to increase user engagement. The intriguing effect of having a video play in the background of your website makes this method very tempting to use. Below is a neat example of a website that uses a video background.
This trend has been surfacing as a way to reduce clutter on websites, simplify navigation, and make the user experience more efficient. Minimalistic design includes several sub-trends that are prominent on the web today including flat design, use of iconography, heavy focus on typography, and more inclusion of white space between visual elements.
The grid structure has become widely used for displaying sections of information on websites, especially on the homepage where multiple service offerings or other pieces of information are presented and need to be organized to look nice. This way of laying out a web page works particularly well in responsive design as well since the columns of the grid structure can break down easily for more optimal display on smaller screen sizes. This trend first became popular with the grid layout of Pinterest and can now be easily used on websites with CSS frameworks like Bootstrap.
These are just a few of the trends that are dominating the interwebs but they are constantly changing and new ones are surfacing all the time. Are there any hot web design trends you know about that aren't mentioned here? Please let us know in the comments below!
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