When it comes to redesigning your website in this day and age, you simply must take the mobile user experience into account if you want your web presence to be successful. People no longer rely on using a desktop computer to browse the web. Now they can just whip out their smartphone and visit a site at a moment's notice.

First, lets take a look at some overall mobile web user statistics to get a sense of how mobile is impacting the web:

  • With more than 1.2 billion people accessing the web from their mobile devices, global mobile traffic is now accounting for 15% of all internet traffic
  • Mobile-based searches make up 25% of all online searches
  • 90% of people move between multiple devices (smartphones, PCs, tablets and TV) in order to accomplish a goal
  • 34% of cell internet users go online using their phones exclusively without other devices

Taking these numbers into consideration, it's obvious that tons of people not only have access to mobile devices, but also leverage mobile browsing whether its for online shopping, local searches, or getting some other information on-the-go. When taking a look at mobile vs desktop users, the mobile trend is certainly what's in style now.

In this day and age, it isn't enough to just have a mobile presence, it also needs to be optimized for speed and provide easy navigation as well. Take a look at some of these stats:

  • 4 out of 5 consumers shop using smartphones
  • 40% of shoppers consult at least 3 online channels before making a purchase
  • Every 100ms increase in load time decreases online sales by 1%
  • 70% of mobile searches lead to online action within an hour
  • 78% of retailers plan to invest in mobile this year

So what do these statistics mean? What should you do to capitalize on these trends? The competition is getting intense and it's getting much more difficult to have an exceptional web presence amongst competitors. A great way to optimize the mobile presence for your site while maintaining consistency across devices is to leverage a mobile responsive site. Another consideration for optimizing your site is to practice mobile first design, accounting for your mobile visitors first rather than making them an afterthought.

Are you convinced how crucial a mobile experience is for your website yet? At Unleashed Technologies, we are commited to developing exceptional mobile experiences for our clients to maximize their ROI. Do you need an optimized mobile-friendly website? Contact us today to learn how we can help you out.  


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