The phenomenon of parallax scrolling website design is growing in popularity across the internet, bringing the user experience to a new interactive level of online viewing. With web designers and developers constantly exploring new ways to make their web presence more appealing to their sites’ visitors through engaging visuals and functionality, parallax scrolling has taken hold as the new frontier of user experience.
The term “parallax” first came from the visual effect of 2D side scrolling videogames that used different background image movement speeds to create the illusion of depth during gameplay. This was generally done by making the background of the game move slower than the foreground in order to make it seem further away. This same concept applies to parallax site design in which the background of the website moves at a different speed as the rest of the page for an impressive visual effect that allows for countless creative applications for online storytelling.
Parallax design gives websites a great opportunity to:
With all of these benefits of parallax site design, there are also several downsides to having a parallax site. Most of these problems stem from the fact that the majority of parallax websites only have a single long page which is extremely detrimental to the site’s SEO as well as load speed. Here are some of the negatives to using parallax scrolling design:
A few more things to keep in mind when you’re designing a parallax website are:
Here are some links to interesting parallax solutions I’ve come across:
Have questions about parallax design or interested in exploring parallax for your site? Contact us today.