New Drupal Site Grows ECmag.com Traffic 20%


ECmag.com recently launched a newly designed website on the Drupal platform. One month after that launch, they saw that the results of that effort in a significant rise in traffic - a 20% gain for what was already the industry's most highly trafficked site. How did they do it? 

Through their existing partnership with Bates Creative, ELECTRICAL CONTRACTOR magazine was introduced to Unleashed Technologies to help with the development of a robust content management platform for their website. Throughout this partnership, Unleashed Technologies and Bates Creative worked closely with the ECmag.com staff to understand their business needs and how to best serve their customer base through the web. “This is one of the best partnership experiences that we have ever had. Unleashed Technologies and Bates Creative go above and beyond. They are easy to work with and when we call and ask for something, they work on it promptly. This responsiveness affects our revenue in more than one way: by getting products out faster, improving our readership numbers, and increasing team efficiency,” stated John Maisel.

The site was redesigned by Bates Creative to closely align with the elegance of their award-winning magazine and a robust platform was developed in order to support that design and the functionality required by the ECmag.com staff, including:

  • Granular content control, including article placement, photo galleries and content correlation
  • A robust advertising platform with the ability to serve third-party advertisements with multiple ad position and display frequency options, as well as full reports on impressions
  • Automated importing of print formatted content via XML, saving hours of manual work
  • Improved user engagement through an easy-to-use interface, social enablement, rating and commenting capabilities

Read more about this website is helping ECmag.com to expand its offerings to its readers and advertisers here. 

About the Author

Jen Herson has honed her talents and skills as an effective communicator throughout her career, including time spent as a writer and editor of children's books where she learned to distill difficult subjects to 200 words or less, a marketing army...

 
 

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