It's no secret that video is popular. A record 456.6M videos were watched in 2012 by more than 182M users. YouTube videos from Gangnam Style to political spoofs have reached national attention and chances are you watched at least a couple of videos online this year. Marketers are turning to videos now to engage online shoppers and prospects - and it's working.  SundaySky created the infographic below in their 2012 State of Online Video Report, which illustrates not only the rate of video consumption and the results that have been measured, but also some insight into where video is going in 2013. Namely, video is getting personal.  eRetailers are already seeing an increase in engagement and sales when online shoppers view relevant, short videos and the trend toward more personalized, educational content will only continue to increase. 

Here are the four video trends SundaySky names in their findings:

  1. C-suite will be enhancing customer experience and customer engagement strategies with smarter applications of video.
  2. Big Data and video will join forces to deliver personalized, real-time experiences and offer higher levels of interaction.
  3. Personalized videos will proactively support and educate customers.
  4. Video will drive smarter, personalized loyalty building.

Are you using video on your website yet? 

2012 State of Online Video

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