With the continued rise of eTailing and consumer online spending, you would think that in-store (or offline) purchases would be slowing, right? Not entirely. Though online purchasing is indeed on the rise, 90% of consumers in a recent poll (illustrated in the infographic below) reported that a physical store is still very important. A new trend is emerging where consumers are researching online for purchase offline, referred to as ROPO.
More and more online eTailers are providing ROPO capabilities through their website so that their customers can enjoy all of the convenience of online shopping AND in-store shopping. So, how can you help your customers make the best purchase decision and actually make that purchase in your store? Here are a few ideas for offering your customers what they want - online and offline:
The infographic below sheds more light on the pre-purchase habits of shoppers - are you noticing any of these trends in your eTail/retail outlets?