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With today’s blog counts, there are several million active blogs offering a great variety of topics and content. The best aspect of a blog is that anyone can easily promote their organization, hobbies or passion on any topic.

However, you don’t want to start a blog without a well thought out plan or content.  Having good and relevant content is the most important part of your blog to attract readers and turn them into loyal followers, as well as, increasing exposure via search engines (ie. Google, Yahoo, Bing, etc.)

Here are some basic rules for preparing a successful blog:

1. Define your blog’s identity and target group

The 1st thing to do is to organize your ideas and define a main topic that will determine your blog’s identity, according to your goals.

  • What do I want to communicate about?
  • Who is my target group?
  • What type of language should I use to communicate with my target group?

2. Make a timeline of your postings

No need to rush and start posting if you only have one post idea in mind; a blog needs time and efforts to stay permanently active and help you interact on a regular basis with your readers. Make a realistic timeline for postings after having defined your main topic, write down ideas for future posts and stick to them. Don’t risk losing your audience because of a lack of communication.

3. Talk to your audience

Having defined your target group, you will need to write in the appropriate tone and style to attract their interest and understanding; imagine having a conversation with your audience and write clearly and simply as if you were talking to them.

4. Give your content a friendly format

If it comes in a big block of text, no one will take the time to read it; you need to provide the reader with a friendly post format by separating it into distinct and concise paragraphs, use bullet points where needed, illustrate it with images, use bold or italics to point out your key elements and you’ll get your reader’s attention.

5. Use attractive Titles

What is a good title, how will I attract the reader? It should directly inform the reader regarding what your post is about.

6. Optimize your article for the Search Engines

Ask yourself which terms are more likely to be used by users, when they search for the particular topic on search engines. Then make sure you create a list of the main keywords and come up with different variations that are likely to be searched. Finally try to incorporate the keywords in your post, in order to increase the possibility to be found in the Search Engines.

7. Update your blog frequently

As mentioned earlier, you need to have determined a time plan in order to frequently update your blog, ideally on a daily-basis. This will not only keep the attention of your readers but also it will help you attract more links and improve your SEO. The more content you produce the more traffic you are likely to receive from Search Engines.

8. Set up an RSS feed & use social media buttons

By setting up an RSS Feed and by encouraging your users to subscribe, you will increase your readers and you are more likely to get more returning visitors. Note that most Blogging engines automatically support RSS feeds, so all you need to do is to place their button in a strategic position in order to help readers subscribe.

9. Be Honest

Keep a genuine interest about what you write.  You want your readers to have confidence in you and your organization.  This will grow your audience and give your blog the success it deserves.

10. Proofread

Remember that you may be listed and archived in the Internet along with your grammar, syntax or even informative mistakes!