Magento

Appealing to the Impulse Buyer

When thinking of ways to improve conversions for an online storefront, there is one method that is both easy to implement and often overlooked by storeowners. This is the concept of cross-selling and up-selling. This is an excellent way to appeal to an impulse buyer in a subtle manner to encourage additional purchases. Cross-selling and up-selling can be utilized by online stores of all sizes and types.

Design Tips To Improve Online Conversions

With the growing number of retailer becoming available to online shoppers, it is difficult to argue the influence of design on a customer’s decision to make a purchase or shop elsewhere. There are many aspects of an online store that will make it succeed or fail when considering online conversions. A designer will have the major task of ensuring that the store has the perfect design that is on brand, works well with the products displayed, and is simplistic and streamlined. Below are some major issues to consider.

Tips for Debugging Magento

Magento is arguably the most powerful open-source e-commerce solution available. Every detail and setting is completely customizable which let's the store owner tweak everything to work as they wish. However, because the codebase is quite large, the smallest changes can seem like daunting tasks to the new Magento developer.

In this post, I'll share some useful tips for developing and debugging custom code on the Magento platform.

Current Trends in Online eCommerce

Now more than ever, shoppers are choosing to bypass the store and make their purchases online. With the steady rise in online shopping, more and more businesses are finding the need for an eCommerce presence on the web. Those who already have online systems are making constant upgrades to keep their shopping carts updated with the latest trends.

How to Display Subcategories in Magento

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There are many tutorials on how to add navigation to your Magento ecommerce website, but not a lot of tutorials on once you add your navigation how to display subcategories.

Step 1:

Open your text editor (Dreamweaver, Notepad++, etc.) and create a new .phtml file.  Copy the following code into your new file:

How to Display Category Navigation in Magento

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Last week I was approached with an issue from one of my collegues "the magento category navigation not displaying, what am I doing wrong?".  After hours on hours trying different techniques, I finally realized how easy and simple it was to display the navigtion.

Below are the steps you should follow if your navigation isn't displaying on your magento website:

How to improve Magento’s Scalability & Performance

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs.

 
 

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